Why a successful PR programme is dependent on talking about trends

I was at The Pistoia Alliance European Conference in London a couple of weeks ago. For anyone in IT who wants to understand the challenges the pharmaceutical industry faces and how technology can help address them it’s a very interesting day – and I’d encourage more IT companies to join the Pisto...

Spark Communications appointed to raise Ivalua's profile and thought-leadership in the UK

We are pleased to announce that we have won a UK PR brief with Ivalua. The company is a global leader in cloud Spend Management solutions and works with more than 250 leading companies worldwide, including the likes of Michelin, Credit Suisse, Whirlpool, Sagemcom, Swissport, and Orange.

Compani...

Spark's 'five point PR plan' for 2018 and beyond

Whether it's a personal goal or something you've given up for lent, there's nothing better to motivate yourself than a good old-fashioned resolution. We've taken up a few of our own here at a Spark, but it's not all chocolate bans and gym classes; We've put our PR hive-mind to work, and come up with...

Fly on the wall: What is it really like inside a tech PR agency office?

I’d just like to start by saying this won’t be a boring post listing our daily tasks and duties – that wouldn’t be too much fun. Instead I’m going to attempt to give an insight into what our office atmosphere is like, and the things we really care about. Like coffee. More on coffee later.

Sorry to...

Storytelling by Spielberg – A PR masterclass

I saw The Post at the weekend. I’m no Mark Kermode so won’t be doing a review – suffice to say Meryl Streep and Tom Hanks stack the odds in favour of a good film.

I’d also recommend it if you are interested in how stories are constructed – it’s a historical true story that is carefully spun to...