Q&A with Glynn Davis
We recently caught up with freelance writer Glynn Davis, to find out how he got into journalism and get his thoughts on how technology is changing the retail sector. Glynn is a business writer specialising in the retail and food & drink sectors and has written for publications including the FT, C...
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Spark wins UK PR brief with Polymatica
We are pleased to announce that we have won a UK PR brief with Polymatica, a next-generation business intelligence and data science company. The programme includes messaging and positioning work and ongoing thought-leadership and media relations activity - primarily targeting business users in a v...
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Blockchain reaction – making the link between trending topics and tech PR
Technology is a field that often seems awash with buzzwords and much talk about the ‘next big thing’. Whether it’s GDPR or big data, the latest security breach, or breaking news from Facebook and other tech titans on how they are handling (or indeed mishandling) our personal data – it can sometime...
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AI XI – Could technology be set to revolutionise Fantasy Football?
The domestic football season has finally come to an end, which means a well-earned rest from the action at Spark HQ, as our Fantasy Premier League (FPL) competition has now reached its climax. As I wrote last year, we have our own somewhat hotly-contested league at Spark; this season Michelle used...
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Spark’s top ten pieces of advice to PR professionals
Public relations can sometimes be seen as something of a dark art, we sit outside the realm of sales and not quite within the world of marketing, and yet our job is to support both. Most people are probably aware of the key elements of the job; being able to tell a good story, write a good pitch and...
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