Why recruiters make good PRs

On the face of it, PR and recruitment may not seem particularly aligned as careers. However, here at Spark we have a sizeable, and growing, contingent of ex-recruiters that have made the transition to PR. In fact, almost one in five of our current employee base having been in recruitment at some sta...

PR Techhouse of Horrors MMXVII

As it was Halloween this week, we’ve dug up a few PR horror stories from days of old and looked at what companies could have done differently. So make sure you’re sitting comfortably.

1. Osborne Computers – In 1983, Osborne Computer Corporation wheeled out Osborne Executive, which although it...

VR for PRs: How will virtual reality be used in tech PR?

As VR is steadily becoming sharper, affordable and comfortable, every industry is clamouring to find a reason to stock a headset in their offices (apparently wanting to play Resident Evil on lunch isn’t a good enough reason…). VR is being used to bring comic books to life, launch virtual showrooms...

Q&A with Phil Muncaster

We recently caught up with Phil Muncaster, freelance technology writer and UK/EMEA news reporter for Infosecurity Magazine, to find out how he got into journalism and his thoughts on working with PRs.

How did you get into journalism? I was stuck in Japan teaching, knowing only one thing: that I...

Riding the ups and downs of the Spark Fantasy Premier League

If you’re not aware of Fantasy Premier League (FPL), it’s a game where you choose an imaginary team of footballers and collect points based on their performance in real-life games. It’s simple stuff, but the game has a huge following, with millions of players around the world, and we’ve even set u...