Q&A with Tom Ball, CBR

As an agency we interact with the same publications pretty much every day and when a new journalist joins, we always want to get to know them and find out what makes them tick. Recently, I caught up with Tom Ball from Computer Business Review (CBR). He covers the cyber-security and fintech beats...

The pros and cons of remote working in tech PR

Over the past few years, remote working has become a key part of the experience of working at Spark. Given that a lot of our work can be done anywhere we have access to a laptop, decent internet access and a steady supply of biscuits; it can be just as easy to work from home as it is to come into th...

The value of PR – Do you judge with your head or your heart?

In common with every other industry, PR is embracing analytics with enthusiasm. Finally we can prove that we make a difference. We’ve gone from access to circulation figures and reader profiles (if we were lucky), to views, likes and shares of an individual story. Beyond that we also have a plethora...

Why recruiters make good PRs

On the face of it, PR and recruitment may not seem particularly aligned as careers. However, here at Spark we have a sizeable, and growing, contingent of ex-recruiters that have made the transition to PR. In fact, almost one in five of our current employee base having been in recruitment at some sta...

PR Techhouse of Horrors MMXVII

As it was Halloween this week, we’ve dug up a few PR horror stories from days of old and looked at what companies could have done differently. So make sure you’re sitting comfortably.

1. Osborne Computers – In 1983, Osborne Computer Corporation wheeled out Osborne Executive, which although it...