Widening the scope: Supporting a shifting client strategy through news hijacking

If you ask any member of the Spark team what their typical working week looks like, you’re likely to hear the words ‘news hijacking’ in their response. We love this tactic at Spark: in short, after spotting a breaking story, we work with clients on an insightful quote, share with journalists and, ho...

Summer fashion 101 with Spark Communications

As strange as it might sound, London is currently enjoying a rare spell of actual sunshine. We’ve reached those blissful few weeks when spirits are lifted, when the sun doesn’t set until after 10pm, and where you can’t take a stroll without picking up the smell of a nearby barbecue. Yet despite many...

Reading the room – when PR campaigns go wrong

When it comes to delivering a successful PR campaign, it should ideally change consumer perceptions on a topic, and generally improve how your brand in viewed. Increasing sales and awareness also won’t go amiss.

Unfortunately, things don’t always turn out that way. We’ve all seen the most recent c...

Stemming the STEM crisis – PR has a role to play

When I decided that PR was the job for me, tech was the last sector I expected to end up in. I had very little interest in technology beyond Chuckie Egg on the ZX Spectrum, and my entire education was arts rather than science focused. However, the only PR interview I was offered was at a tech PR age...

World Cup sweepstake: Spark goes back to basics ahead of high-tech tournament

The greatest show on earth has returned. While England’s hopes of coming home victorious will inevitably end in disappointment, the World Cup sweepstake at Spark HQ has garnered some serious interest.

The draw itself was a tense affair, and while we may not be as high-tech as FIFA, here at Spark...