In the not-so-bleak Midwinter: Making (and surviving) the Spark Christmas party
One Christmas tradition that Spark is always very keen to keep is the office Christmas party. Having worked at a number of places over the decades, I’m well aware that an office Christmas party doesn’t equal automatic joy and happiness for everyone involved. In an ideal world, it would look like t...
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Why I got into PR
Like many at Spark, I didn’t start my career in PR straight away. But unlike a large portion of the team, I wasn’t a recruiter either. Instead I began my working life as a fresh faced 19 year old in another industry people usually have misconceptions of – banking. An interesting choice for someone...
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Q&A with Tom Ball, CBR
As an agency we interact with the same publications pretty much every day and when a new journalist joins, we always want to get to know them and find out what makes them tick. Recently, I caught up with Tom Ball from Computer Business Review (CBR). He covers the cyber-security and fintech beats...
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The pros and cons of remote working in tech PR
Over the past few years, remote working has become a key part of the experience of working at Spark. Given that a lot of our work can be done anywhere we have access to a laptop, decent internet access and a steady supply of biscuits; it can be just as easy to work from home as it is to come into th...
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The value of PR – Do you judge with your head or your heart?
In common with every other industry, PR is embracing analytics with enthusiasm. Finally we can prove that we make a difference. We’ve gone from access to circulation figures and reader profiles (if we were lucky), to views, likes and shares of an individual story. Beyond that we also have a plethora...
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