Spark’s top ten pieces of advice to PR professionals

Public relations can sometimes be seen as something of a dark art, we sit outside the realm of sales and not quite within the world of marketing, and yet our job is to support both. Most people are probably aware of the key elements of the job; being able to tell a good story, write a good pitch and...

Into the Web of RSA Conference

Well, what a week! I was lucky enough to be invited out to RSA Conference in San Francisco to support Bromium with its launch of a ground-breaking new study – Into the Web of Profit – a project which has been in the works for the past year and is finally being announced at the show.

American’s l...

April Fool’s Day 2018 – the best (and worst) trolling on display

April Fool’s Day is a time-honoured tradition, a chance for us to show our lighter sides with some good old-fashioned trolling. Yet where once the occasion was marked with a few fake stories in the media (underfloor heating at the beach being a personal favourite), now organisations of all shapes...

Company update - March 2018

With the clocks now adjusted for Spring and British Summer Time, it seemed as good a time as ever to give a bit of a Spark company update.

Over the last year in addition to Ivalua we have won MuleSoft, one of the biggest tech IPOs of 2017; Comparex a cloud computing specialist that works with...

Why a successful PR programme is dependent on talking about trends

I was at The Pistoia Alliance European Conference in London a couple of weeks ago. For anyone in IT who wants to understand the challenges the pharmaceutical industry faces and how technology can help address them it’s a very interesting day – and I’d encourage more IT companies to join the Pisto...