What we’ve learnt: the five most important lessons from GTD for tech PR agencies
I read Getting Things Done (GTD): The Art of Stress Free Productivity several years ago and I’d highly recommend it as a must read for tech PR pros. Being an amazing influencer relations person, client counsellor or writer will only take you so far; one of the most important skills is to manage pr...
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Listening to the news – top tech podcasts
We’re currently in the midst of an almost unbelievable podcasting boom – as of last month it’s estimated there are over 660,000 different podcasts currently being produced, an increase of more than 100,000 since June 2018! This is music to the ears of audiophiles like myself who burn through about...
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Getting a pizza of the (PR) action
Despite Domino’s announcing the cheeseburger pizza recently (which is clearly a step too far!), it is fair to say we are fans of pizza in the office. With that in mind, about 6 months ago we started Pizza Friday – our monthly company lunchtime meeting where we get pizzas in and as a team share ide...
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Hook, line, and sinker – How did Spark fare with Google’s phishing quiz?
Here at Spark Towers, we’re constantly responding to the latest cyber-security news. Whether it’s helping a client educate the market on how to deal with IoT vulnerabilities, providing insight from a spokesperson to the latest government stats, or hijacking a story about a new type of threat,...
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The vegan sausage roll shows Greggs is an astute PR machine…not just a baker
Greggs is a business tapping into the public mood, one that knows how to make itself relevant and interesting by tapping into current trends and creating opportunities to promote itself in a positive light. Recently, Greggs has once again been able to show it has an ear to the ground and executed a...
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