Blockchain reaction – making the link between trending topics and tech PR

Technology is a field that often seems awash with buzzwords and much talk about the ‘next big thing’. Whether it’s GDPR or big data, the latest security breach, or breaking news from Facebook and other tech titans on how they are handling (or indeed mishandling) our personal data – it can sometime...

AI XI – Could technology be set to revolutionise Fantasy Football?

The domestic football season has finally come to an end, which means a well-earned rest from the action at Spark HQ, as our Fantasy Premier League (FPL) competition has now reached its climax. As I wrote last year, we have our own somewhat hotly-contested league at Spark; this season Michelle used...

Spark’s top ten pieces of advice to PR professionals

Public relations can sometimes be seen as something of a dark art, we sit outside the realm of sales and not quite within the world of marketing, and yet our job is to support both. Most people are probably aware of the key elements of the job; being able to tell a good story, write a good pitch and...

Into the Web of RSA Conference

Well, what a week! I was lucky enough to be invited out to RSA Conference in San Francisco to support Bromium with its launch of a ground-breaking new study – Into the Web of Profit – a project which has been in the works for the past year and is finally being announced at the show.

American’s l...

April Fool’s Day 2018 – the best (and worst) trolling on display

April Fool’s Day is a time-honoured tradition, a chance for us to show our lighter sides with some good old-fashioned trolling. Yet where once the occasion was marked with a few fake stories in the media (underfloor heating at the beach being a personal favourite), now organisations of all shapes...