Reading the room – when PR campaigns go wrong

When it comes to delivering a successful PR campaign, it should ideally change consumer perceptions on a topic, and generally improve how your brand in viewed. Increasing sales and awareness also won’t go amiss.

Unfortunately, things don’t always turn out that way. We’ve all seen the most recent c...

Stemming the STEM crisis – PR has a role to play

When I decided that PR was the job for me, tech was the last sector I expected to end up in. I had very little interest in technology beyond Chuckie Egg on the ZX Spectrum, and my entire education was arts rather than science focused. However, the only PR interview I was offered was at a tech PR age...

World Cup sweepstake: Spark goes back to basics ahead of high-tech tournament

The greatest show on earth has returned. While England’s hopes of coming home victorious will inevitably end in disappointment, the World Cup sweepstake at Spark HQ has garnered some serious interest.

The draw itself was a tense affair, and while we may not be as high-tech as FIFA, here at Spark...

Q&A with Glynn Davis

We recently caught up with freelance writer Glynn Davis, to find out how he got into journalism and get his thoughts on how technology is changing the retail sector. Glynn is a business writer specialising in the retail and food & drink sectors and has written for publications including the FT, C...

Spark wins UK PR brief with Polymatica

We are pleased to announce that we have won a UK PR brief with Polymatica, a next-generation business intelligence and data science company. The programme includes messaging and positioning work and ongoing thought-leadership and media relations activity - primarily targeting business users in a v...