Being totally bodacious: How to score a BHAG in tech PR – Part 1

The world of B2B technology PR is no stranger to unusual acronyms. On your first few weeks in the job, you’d be forgiven for feeling lost amidst the forest of SD-WAN, AIOps, RPA and UC&C, or confusing your PaaS for your SaaS or your IaaS. However, there’s none so strange as that most audacious of ac...

Spark celebrates its 20th birthday

This year marks Spark’s 20th birthday, and like many 20 year olds born in London, we had a party in Soho! However, this wasn’t just a night of sipping tinnies on Berwick Street; we celebrated at the House of St Barnabas. As one of Soho’s oldest members clubs, it was a great location for us to ce...

A Midsummer Night’s Dreamland – the Spark Summer Day Out 2019

There are a host of reasons why Spark has an annual summer day out. There’s the chance to get out of the office and take a break from the 9 to 5. The chance to bond over food and drinks. The chance to do something out of the ordinary and give people an experience they haven’t had before. The chance...

Q&A with Thea Jacobs, The Sun on Sunday

For our latest journalist Q&A, we caught up with Thea Jacobs at The Sun on Sunday.

How did you get into journalism? My Dad’s a journalist, which sparked my interest in the career path from a really young age – although, for a while, it was a toss-up between journalism and becoming a vet! Then I...

20 things I have learnt over 20 years in PR – Part 2

So, to continue on from my last post on what I have learnt over the past 20 years, below is the second instalment. The focus for these next 10 is on what is critical to success in PR, with an emphasis on getting the basics right, such as attention to detail and reporting.

11) You shouldn’t be...