Lessons learnt from the Web of Profit: Getting the most out of working with academic research partners

Earlier this year I posted about a project that Spark conducted with academic researcher and criminologist, Dr. Mike McGuire, and Bromium. I figured it was about time I provided an update as promised, as well as some insights gathered on working with academic partners.

Overall it was a huge succ...

The Great Spark Bake Off

Food and drink play a big part in the Spark office – be it Friday drinks in the office (or at the pub) or spending our summer day out learning to make dim sum. And nothing gets a better reaction than cake. Whether we’re celebrating a birthday, another year someone has been at Spark or indulging in...

Q&A with Peter Finter, CMO, Couchbase - part 2

In the second part of our video interview with Couchbase's CMO, Peter Finter, we discuss his thoughts on PR and marketing - including how he sees the sector developing in the future.

Q&A with Peter Finter, CMO, Couchbase - part 1

We recently caught up with Couchbase's CMO, Peter Finter. In the first of a two-part video series, we discuss the need for category creation and how Couchbase went about acheiving this goal.

Q&A with Mary Lennighan

We recently caught up with freelancer Mary Lennighan to find out how she got into journalism and her thoughts on the best ways that PRs can engage with journalists. Mary is the former editor of Total Telecom and is now a freelance telco writer.

How did you get into journalism? By accident! I to...