20 things I have learnt over 20 years in PR – Part 1

As we celebrate 20 years of Spark, I thought it might be interesting to write about what I have learnt over the last two decades in tech PR. Starting my career in the last century(!) in 1999, I remember the fear, then the damp squib that was Y2K, then the subsequent downturn/bubble bursting. My PR c...

Why I started Spark 20 years ago and musings on building a successful tech PR agency

Starting an agency is one of the most exciting things you can do. I’d just turned 25 so was too naïve to find a downside, if it didn’t work out then I knew I’d get another job – especially as we were just about to reach the peak of the dotcom boom and tech PR people were in extremely high demand!

Back of the net! The return of the Spark Premier League 2019/20

The meteorological Autumn starts in just a month, and as has been well established, I am not a fan of warm weather. As we move towards a time when we can actually wear jumpers again, the other huge positive about the approaching end of summer is the return of FOOTBALL!

After an excellent co...

Q&A with Mike Moore, IT Pro Portal and TechRadar Pro

For our latest journalist Q&A we caught up with IT Pro Portal and TechRadar Pro news and features editor, Mike Moore, to get his views on technology, journalism and PR.

How did you get into journalism? I actually started my career in public relations. I came out of university and wanted to...

Learning on the tech PR job – how to get the most out of industry events

Attending events can be invaluable – from helping you with your PR skills, to understanding more about your client’s technology or industry trends. The ‘no shit Sherlock’ point to make at the start of this blog, is to look at the agenda and work out what will be useful and why – whether it is for le...