Q&A with Peter Finter, CMO, Couchbase - part 2

In the second part of our video interview with Couchbase's CMO, Peter Finter, we discuss his thoughts on PR and marketing - including how he sees the sector developing in the future.

Q&A with Peter Finter, CMO, Couchbase - part 1

We recently caught up with Couchbase's CMO, Peter Finter. In the first of a two-part video series, we discuss the need for category creation and how Couchbase went about acheiving this goal.

Q&A with Mary Lennighan

We recently caught up with freelancer Mary Lennighan to find out how she got into journalism and her thoughts on the best ways that PRs can engage with journalists. Mary is the former editor of Total Telecom and is now a freelance telco writer.

How did you get into journalism? By accident! I to...

Interview with Dr. Steve Arlington, President of The Pistoia Alliance

Today’s interview is with one of Spark’s clients, Dr. Steve Arlington, President of The Pistoia Alliance, a not for profit alliance that drives innovation through pre-competitive collaboration in the life sciences industry. Steve is also former Global Lead Partner Consulting, Pharma and Life Scien...

How PR can help you get your AI message out

There are few topics more talked about today than Artificial Intelligence (AI). Whether it’s medical diagnoses, acting as a judge in a court of law, or predicting what we’ll watch next on Netflix – the topic of AI is never far from conversation. It’s something of a blessing and a curse for a t...