The Iceland ad – Blurring the lines between PR, advertising, digital, social and owned

How many media categories does the Iceland Christmas advert fall into and which one is giving the best ROI? Even though it’s an advert it’s unlikely to be advertising, if a Christmas ad had been banned twenty years ago, advertising jobs would have been lost. Instead, because it works across many dif...

Q&A with Warwick Ashford, Computer Weekly

We recently caught up with Warwick Ashford, Security Editor at Computer Weekly, to find out how he got into journalism and how he works with PRs.

How did you get into journalism? I liked writing and fancied broadcasting, so did a journalism degree and landed a job in radio news (even though I w...

Channel 4 moving to Leeds - what Spark's remote workers had to say

The news that Channel 4 is relocating to Leeds has caused quite a stir with our remote workers, igniting some debate about whether it has made the right choice.

Our Professional Northerner, Michelle, had this to say:

“It’s fantastic news that Channel 4 is following in the BBC’s footsteps and...

Q&A with Shelley Boose, Director of PR and Content Marketing, Venafi

We recently caught up with Shelley Boose, Director of PR and Content Marketing at Venafi, to get her thoughts on PR and the value of a two way client/agency relationship.

What is your role at Venafi and what does it entail? I’m Director of PR and Content Marketing at Venafi, covering everything...

Venue Review - Kings Place

In the first of an occasional series of venue/restaurent reviews with useful tips for PRs, we take a look at Kings Place in London.

Venue: Kings Place

Website: http://kingsplaceevents.co.uk/conferences-events/

Location: Kings Place is near-impossible to miss: an easy five-minute walk nor...