Spark Communications wins UK PR brief with Swedish AI company Peltarion

We are pleased to announce we have won a UK PR brief with Peltarion, provider of the world’s first operational artificial intelligence (AI) platform. We will be helping to define the company’s PR strategy, build integrated campaigns and execute UK media relations and global analyst relations. The...

Freedom of Information: crafting a media story from public sector data

The Freedom of Information Act 2000 created a public "right of access" to information held by public sector authorities. Great, but how is it relevant from a PR perspective?

This has made it easier for individuals and companies to access data from public bodies, such as the NHS and local governmen...

Q&A with Charlie Osborne

For our latest journalist Q&A we caught up with cybersecurity journalist and regular ZDNet contributor, Charlie Osborne, to get her views on technology, journalism and PR.

What is your background, how did you get into journalism? My background is in medical anthropology, and as quite a few of...

What we’ve learnt: the five most important lessons from GTD for tech PR agencies

I read Getting Things Done (GTD): The Art of Stress Free Productivity several years ago and I’d highly recommend it as a must read for tech PR pros. Being an amazing influencer relations person, client counsellor or writer will only take you so far; one of the most important skills is to manage pr...

Listening to the news – top tech podcasts

We’re currently in the midst of an almost unbelievable podcasting boom – as of last month it’s estimated there are over 660,000 different podcasts currently being produced, an increase of more than 100,000 since June 2018! This is music to the ears of audiophiles like myself who burn through about...