How being a parent can help you in tech PR

It’s fair to say that nothing can ever really prepare you for having children - I certainly have a growing number of grey hairs as testament to that! However, I’ve come to realise that in many respects a lot of the skills you learn as a parent are also applicable to tech PR.

So, with that in min...

Work together, play together: Social life at Spark

There’s a familiar dance that tends to play out at the end of job interviews – the candidate asks about company culture, and the potential employer trots out generic lines about a friendly, supportive environment. Unfortunately, that can often be a case of all talk and no trousers, which is bad for...

Spark Communications wins UK PR brief with Swedish AI company Peltarion

We are pleased to announce we have won a UK PR brief with Peltarion, provider of the world’s first operational artificial intelligence (AI) platform. We will be helping to define the company’s PR strategy, build integrated campaigns and execute UK media relations and global analyst relations. The...

Freedom of Information: crafting a media story from public sector data

The Freedom of Information Act 2000 created a public "right of access" to information held by public sector authorities. Great, but how is it relevant from a PR perspective?

This has made it easier for individuals and companies to access data from public bodies, such as the NHS and local governmen...

Q&A with Charlie Osborne

For our latest journalist Q&A we caught up with cybersecurity journalist and regular ZDNet contributor, Charlie Osborne, to get her views on technology, journalism and PR.

What is your background, how did you get into journalism? My background is in medical anthropology, and as quite a few of...