Learning on the tech PR job – how to get the most out of industry events

Attending events can be invaluable – from helping you with your PR skills, to understanding more about your client’s technology or industry trends. The ‘no shit Sherlock’ point to make at the start of this blog, is to look at the agenda and work out what will be useful and why – whether it is for le...

Spark Book Club: Staying cool with some hot reads

It’s mid-July, the sun is beating down, the tube is unbearable, and some of us are pining hard for that season of mists and mellow fruitfulness. I’m well known amongst the Spark team for my dislike of any temperature above 10 degrees, and even though the Great Air-Con Wars of 2019 seem to rage o...

Dark net delight – Spark goes back into the Web of Profit

The dust has settled after Spark’s latest foray into the Web of Profit, the academic research project conducted with University of Surrey criminologist, Dr Mike McGuire, and our client, Bromium. Not content with our amazing results from the first report, we decided we wanted more.

The latest p...

Location, location, location – getting venues right for PR briefings

Face-to-face briefings are a great way of building relationships with both clients and journalists. But choosing the wrong – or right – venue can have a big impact. For instance, when it comes to briefings, choosing a hip new bar could be a serious mistake if the spokesperson can’t hear the journali...

Spark Book Club: Read all about it

Here at Spark, we love words. Working with our clients, we write a lot of our own – whether opinion, comment, letters, press releases, or in-depth research reports. So, in an office full of wordsmiths, what’s a more natural step than starting a Spark Book Club? As well as top writers, we are a g...