Dark net delight – Spark goes back into the Web of Profit

The dust has settled after Spark’s latest foray into the Web of Profit, the academic research project conducted with University of Surrey criminologist, Dr Mike McGuire, and our client, Bromium. Not content with our amazing results from the first report, we decided we wanted more.

The latest p...

Location, location, location – getting venues right for PR briefings

Face-to-face briefings are a great way of building relationships with both clients and journalists. But choosing the wrong – or right – venue can have a big impact. For instance, when it comes to briefings, choosing a hip new bar could be a serious mistake if the spokesperson can’t hear the journali...

Spark Book Club: Read all about it

Here at Spark, we love words. Working with our clients, we write a lot of our own – whether opinion, comment, letters, press releases, or in-depth research reports. So, in an office full of wordsmiths, what’s a more natural step than starting a Spark Book Club? As well as top writers, we are a g...

How being a parent can help you in tech PR

It’s fair to say that nothing can ever really prepare you for having children - I certainly have a growing number of grey hairs as testament to that! However, I’ve come to realise that in many respects a lot of the skills you learn as a parent are also applicable to tech PR.

So, with that in min...

Work together, play together: Social life at Spark

There’s a familiar dance that tends to play out at the end of job interviews – the candidate asks about company culture, and the potential employer trots out generic lines about a friendly, supportive environment. Unfortunately, that can often be a case of all talk and no trousers, which is bad for...