Technology for tech PRs – Listening and learning is the key to getting content on point

As you may remember from one of my recent blog posts, I find industry events invaluable for educating myself and it’s a great opportunity to meet those that work with technology. Tech PR people generally meet marketers, CEOs and product managers but speaking to tech users is a rarer event. We oft...

Being totally bodacious: How to score a BHAG in tech PR – Part 2

In my last post, I introduced the concept of that hairiest and most audacious of goals, the BHAG. I also gave a few pointers on the type of things you might strive towards in the search for one.

However, setting the goal is easy; how you go about achieving it is an entirely different matter. In...

Being totally bodacious: How to score a BHAG in tech PR – Part 1

The world of B2B technology PR is no stranger to unusual acronyms. On your first few weeks in the job, you’d be forgiven for feeling lost amidst the forest of SD-WAN, AIOps, RPA and UC&C, or confusing your PaaS for your SaaS or your IaaS. However, there’s none so strange as that most audacious of ac...

Spark celebrates its 20th birthday

This year marks Spark’s 20th birthday, and like many 20 year olds born in London, we had a party in Soho! However, this wasn’t just a night of sipping tinnies on Berwick Street; we celebrated at the House of St Barnabas. As one of Soho’s oldest members clubs, it was a great location for us to ce...

A Midsummer Night’s Dreamland – the Spark Summer Day Out 2019

There are a host of reasons why Spark has an annual summer day out. There’s the chance to get out of the office and take a break from the 9 to 5. The chance to bond over food and drinks. The chance to do something out of the ordinary and give people an experience they haven’t had before. The chance...