Speaking the language: making global comms work – Part 2

In my previous post I discussed some of the challenges when it comes to communicating globally – from language quirks, to seasonal and cultural differences. I also looked at some of the simple ways to adapt communications so they work in different regions.

And because many companies now operate a...

Speaking the language: making global comms work – Part 1

I was lucky enough to spend time on four continents in 2019 – for both professional and personal reasons – culminating in several months away from Spark, when I worked in Australia. As I moved between continents and seasons, I noticed much more of the nuance in language, communications and how busin...

Q&A with Dan Raywood, Infosecurity - Part 2

In part two of our journalist video Q&A with Dan Raywood, deputy editor of Infosecurity, we discuss his top tips on how PRs can pitch journalists and the challenges of dealing with sometimes rapid promotions in the PR industry.

Q&A with Dan Raywood, Infosecurity - Part 1

In our latest journalist video Q&A Dan Raywood, deputy editor of Infosecurity, tells us why Superman got him into journalism and how he ended up writing about cybersecurity.

Spark’s top 20 pieces of media coverage

As you may have seen, Spark celebrated its 20th birthday this year. So while Lauren has provided some musings on starting a tech PR agency 20 years ago and Ana shared the 20 things she has learnt in PR, I thought I’d look back at 20 of the best pieces of media coverage we have achieved as an a...