Why I started Spark 20 years ago and musings on building a successful tech PR agency

Starting an agency is one of the most exciting things you can do. I’d just turned 25 so was too naïve to find a downside, if it didn’t work out then I knew I’d get another job – especially as we were just about to reach the peak of the dotcom boom and tech PR people were in extremely high demand!

Back of the net! The return of the Spark Premier League 2019/20

The meteorological Autumn starts in just a month, and as has been well established, I am not a fan of warm weather. As we move towards a time when we can actually wear jumpers again, the other huge positive about the approaching end of summer is the return of FOOTBALL!

After an excellent co...

Q&A with Mike Moore, IT Pro Portal and TechRadar Pro

For our latest journalist Q&A we caught up with IT Pro Portal and TechRadar Pro news and features editor, Mike Moore, to get his views on technology, journalism and PR.

How did you get into journalism? I actually started my career in public relations. I came out of university and wanted to...

Learning on the tech PR job – how to get the most out of industry events

Attending events can be invaluable – from helping you with your PR skills, to understanding more about your client’s technology or industry trends. The ‘no shit Sherlock’ point to make at the start of this blog, is to look at the agenda and work out what will be useful and why – whether it is for le...

Spark Book Club: Staying cool with some hot reads

It’s mid-July, the sun is beating down, the tube is unbearable, and some of us are pining hard for that season of mists and mellow fruitfulness. I’m well known amongst the Spark team for my dislike of any temperature above 10 degrees, and even though the Great Air-Con Wars of 2019 seem to rage o...