Facetime (or Zoom) with the boss: Starting at a new PR agency during the lockdown

Not in a thousand years would I have imagined starting a new job during a global crisis. For a while, I found it to be a good hook for a self-deprecating joke – ‘this could only happen to me! ’ – but this joke quickly became tiresome when I realised the reality of my situation: I’d be starting a new...

The pros, cons and everything-in-between of Spark’s lockdown

So, four months in lockdown! Whether it’s gone quickly or slowly is a question many of us have tried to crack, but one thing is for certain – it’s been out of the ordinary for the majority of us. Routines have changed, focuses have shifted, and it’s shown many of us what’s most important. What h...

Q&A with Brian McKenna, Computer Weekly

We recently caught up with Brian McKenna, Business Applications Editor at Computer Weekly, to get his thoughts on journalism, PR and being one of the main presenters of the CW Downtime Upload podcast.

How did you get into journalism? By accident. After my post-doc, I worked for a couple of sm...

Spark Communications wins UK PR brief with payments innovator Marqeta

We’re excited to announce that we have won a UK PR brief with Marqeta, the global modern card issuing platform.The brief will see us work in partnership with Marqeta’s in-house team to define PR strategy, develop creative campaigns and execute media relations. The core objective is to position Mar...

Why government data can be the key to strong news hooks

In the fast-paced media landscape that we live in, it can be a challenge to stand out from the crowd and create interesting hooks for the media. Here at Spark, we have always prided ourselves on our strong content creation, media relationships and creative ideas, and it’s when these elements come to...