Q&A with Brian McKenna, Computer Weekly

We recently caught up with Brian McKenna, Business Applications Editor at Computer Weekly, to get his thoughts on journalism, PR and being one of the main presenters of the CW Downtime Upload podcast.

How did you get into journalism? By accident. After my post-doc, I worked for a couple of sm...

Spark Communications wins UK PR brief with payments innovator Marqeta

We’re excited to announce that we have won a UK PR brief with Marqeta, the global modern card issuing platform.The brief will see us work in partnership with Marqeta’s in-house team to define PR strategy, develop creative campaigns and execute media relations. The core objective is to position Mar...

Why government data can be the key to strong news hooks

In the fast-paced media landscape that we live in, it can be a challenge to stand out from the crowd and create interesting hooks for the media. Here at Spark, we have always prided ourselves on our strong content creation, media relationships and creative ideas, and it’s when these elements come to...

Using storytelling to make the most out of research projects

Getting into the news cycle isn’t easy. With so many product announcements, client comments and low-interest press releases (no, your new Bedford office opening will NOT make the cover of the Financial Times) flooding journalists’ inboxes; you need to have something different to pique the media’s...

Routines, Runs and Reading: How have we been navigating lockdown?

Like many businesses, the whole Spark team is continuing to work from home. And, for the most part, we’re getting pretty good at it! So, what has worked for us?

Routine is king for a lot of us at Spark. I never start the day until I’ve had a coffee (or three) and a stretch and I have set times fo...