Q&A with Simon Quicke, MicroScope

We recently caught up with Simon Quicke, editor of MicroScope to find out how he got into journalism and how he works with the PR community.

How did you get into journalism? I originally did a politics degree. However, it became clear I don’t have the scheming or lying ability to be a politicia...

Keeping up with journalists during lockdown

Soho pubs packed shoulder to shoulder, huge crowds of people filing into in an overheating Kensington Olympia, busy labyrinthine corridors that lead to plush hotel meeting rooms – during a pandemic, these staple meeting places seem more like petri dishes than the ideal place to catch up.

With so m...

Q&A with Alex Saric, Chief Marketing Officer, Ivalua - Part 2

In the second part of our two-part client Q&A, Alex Saric, Chief Marketing Officer at Ivalua, outlines what he looks for in a PR agency and provides advice on how organisations can get the most from their PR.

The first part of our interview with Alex can be found here.

What role does headl...

Q&A with Alex Saric, Chief Marketing Officer, Ivalua - Part 1

We recently caught up with Alex Saric, Chief Marketing Officer at Ivalua. In the first part of this two-part post, Alex discusses the role of PR and highlights what he sees as some of the biggest challenges and opportuntities facing marketeers today.

What is your role at Ivalua and what does ...

Spark’s favourite client coverage of 2020

It’s fair to say that 2020 was an ‘interesting’ year that no one really could have predicted. From a PR perspective this has made it more challenging to secure media coverage for clients, so it has been more rewarding than ever when we have seen Google alerts come through.

With that in mind, here...