Q&A with Alex Saric, Chief Marketing Officer, Ivalua - Part 2

In the second part of our two-part client Q&A, Alex Saric, Chief Marketing Officer at Ivalua, outlines what he looks for in a PR agency and provides advice on how organisations can get the most from their PR.

The first part of our interview with Alex can be found here.

What role does headl...

Q&A with Alex Saric, Chief Marketing Officer, Ivalua - Part 1

We recently caught up with Alex Saric, Chief Marketing Officer at Ivalua. In the first part of this two-part post, Alex discusses the role of PR and highlights what he sees as some of the biggest challenges and opportuntities facing marketeers today.

What is your role at Ivalua and what does ...

Spark’s favourite client coverage of 2020

It’s fair to say that 2020 was an ‘interesting’ year that no one really could have predicted. From a PR perspective this has made it more challenging to secure media coverage for clients, so it has been more rewarding than ever when we have seen Google alerts come through.

With that in mind, here...

Navigating lockdown while starting a career in tech PR

We’ve all faced our own challenges over the last year: months on end apart from our loved ones, long-awaited plans frustrated, missing out on graduations, weddings, and family time. As I write this , my life is unimaginably different to what it was back in March, when I was hunched in a library unab...

Spark Communications announces MBO and looks back on 2020

After 20 years of Spark, and 20 years at Spark, I am thrilled to say after a management buy-out Kewal and I now fully own the company. We are very excited for what the future holds, and our plans include building out our content services, offering a broader range of multi-channel content, as well as...