Placing mental health first in PR

I would love to say that I was truly shocked at the news that half of PR pros experienced "severe" stress, anxiety, or burnout in the past 12 months: but sadly I was not. We may have come out of the other side of the pandemic, but now we face a cost-of-living crisis and potential recession, so ext...

Spark Communications wins life sciences PR brief with PacBio, leaders in genomic sequencing technology

We’re very excited to announce a new addition to our portfolio of life science clients. PacBio, a leading provider of high-quality, highly accurate sequencing solutions, has appointed Spark to provide PR support as it accelerates its EMEA expansion following the opening of its ultra-high-tech labo...

The ‘new normal’ of pitching journalists in the wake of the pandemic

The days of imposed lockdowns and restricted face-to-face interactions seem like a lifetime ago. There was a lot of excitement when we entered a ‘new normal’ after two years of drastic change.

So, it’s no surprise that many of the Spark team have been taking advantage of this returned freedom. Wh...

Q&A with Peter Connaghan, Brand and Communications Director, Kainos

We recently caught up with Peter Connaghan, Brand and Communications Director at Kainos. Peter shares his thoughts on managing major rebranding and website projects, and the role of story-driven thought leadership content.

What is your role at Kainos and what does it entail?

As Brand and Com...

Spark Bake Off 2022

Of the many clear signs Autumn is arriving – from fallen leaves crunching underfoot to Starbucks beginning to sell Pumpkin Spiced Lattes, one of the most welcome is a new series of The Great British Bake Off hitting TV screens. There was a lot of excitement in the Spark office when this year’s conte...