Spark’s favourite client coverage of 2020

It’s fair to say that 2020 was an ‘interesting’ year that no one really could have predicted. From a PR perspective this has made it more challenging to secure media coverage for clients, so it has been more rewarding than ever when we have seen Google alerts come through.

With that in mind, here...

Navigating lockdown while starting a career in tech PR

We’ve all faced our own challenges over the last year: months on end apart from our loved ones, long-awaited plans frustrated, missing out on graduations, weddings, and family time. As I write this , my life is unimaginably different to what it was back in March, when I was hunched in a library unab...

Spark Communications announces MBO and looks back on 2020

After 20 years of Spark, and 20 years at Spark, I am thrilled to say after a management buy-out Kewal and I now fully own the company. We are very excited for what the future holds, and our plans include building out our content services, offering a broader range of multi-channel content, as well as...

From scandal in Silicon Valley to the Russian Revolution: The Spark podcast playlist

In the last six months, we’ve all had a little more time on our hands (I won’t mention the c-word), which has allowed us to devote ourselves to all manner of interests – from reading and cooking, to walking and quizzing. When it comes to what we’re listening to in our spare hours, the figh...

How a piece of PR research can impress colleagues, clients, journalists and even your Mum

As well as checking I’m eating properly and what I’m growing on my balcony, when I catch up with my Mum, she always likes to ask how my day at work was. Sadly, I can’t always give her a straight answer as some of our tactics, processes and B2B-oriented stories don’t make a huge amount of sense to so...