Why government data can be the key to strong news hooks

In the fast-paced media landscape that we live in, it can be a challenge to stand out from the crowd and create interesting hooks for the media. Here at Spark, we have always prided ourselves on our strong content creation, media relationships and creative ideas, and it’s when these elements come to...

Using storytelling to make the most out of research projects

Getting into the news cycle isn’t easy. With so many product announcements, client comments and low-interest press releases (no, your new Bedford office opening will NOT make the cover of the Financial Times) flooding journalists’ inboxes; you need to have something different to pique the media’s...

Routines, Runs and Reading: How have we been navigating lockdown?

Like many businesses, the whole Spark team is continuing to work from home. And, for the most part, we’re getting pretty good at it! So, what has worked for us?

Routine is king for a lot of us at Spark. I never start the day until I’ve had a coffee (or three) and a stretch and I have set times fo...

Spark’s #LockdownLife Reading List

The Spark crew are already a bunch of voracious readers, but not surprisingly, we’ve all got a bit more time to relax on the sofa right now, so our book group has been extra busy. Though there was a constant refrain of, “I can’t concentrate!” for the first few days of lockdown, we’re now officially...

From coronavirus to the microbiome – 2020 is set to be a big year for life sciences

Over the last few years at Spark, we’ve been growing our pharma, life sciences and R&D side of the business. As technology has continued to develop, the crossover between tech and other industries like pharma and R&D has grown. At the same time, the Spark team has been building its own expertise in...