Spark’s #LockdownLife Reading List

The Spark crew are already a bunch of voracious readers, but not surprisingly, we’ve all got a bit more time to relax on the sofa right now, so our book group has been extra busy. Though there was a constant refrain of, “I can’t concentrate!” for the first few days of lockdown, we’re now officially...

From coronavirus to the microbiome – 2020 is set to be a big year for life sciences

Over the last few years at Spark, we’ve been growing our pharma, life sciences and R&D side of the business. As technology has continued to develop, the crossover between tech and other industries like pharma and R&D has grown. At the same time, the Spark team has been building its own expertise in...

Speaking the language: making global comms work – Part 2

In my previous post I discussed some of the challenges when it comes to communicating globally – from language quirks, to seasonal and cultural differences. I also looked at some of the simple ways to adapt communications so they work in different regions.

And because many companies now operate a...

Speaking the language: making global comms work – Part 1

I was lucky enough to spend time on four continents in 2019 – for both professional and personal reasons – culminating in several months away from Spark, when I worked in Australia. As I moved between continents and seasons, I noticed much more of the nuance in language, communications and how busin...

Q&A with Dan Raywood, Infosecurity - Part 2

In part two of our journalist video Q&A with Dan Raywood, deputy editor of Infosecurity, we discuss his top tips on how PRs can pitch journalists and the challenges of dealing with sometimes rapid promotions in the PR industry.