Spark Communications wins UK brief with Poly

We are pleased to announce that we are working with Poly to manage its UK PR and develop content for key countries. Poly creates premium audio and video products so businesses, educational and healthcare institutions can have their best communications experience or meeting - anywhere, anytime, every time. Its headsets, video and audio-conferencing products, desk phones, analytics software and services are designed and engineered to connect people with incredible clarity. They are pro-grade, easy to use and work seamlessly with all the best video and audio-conferencing services.

The brief will see us define the company’s PR strategy, build integrated campaigns and execute UK media relations, including a media and influencer product reviews programme. The core objectives include: building awareness of the Poly brand; positioning the company as a thought leader in hybrid working and meeting equality; and developing stories and content that resonate with target audiences.

Sonal Bisht, head of communications for Poly, commented: “From the first communications on the moon, Poly continues to break new ground. We connect people, technology and spaces to ensure total meeting equality and a flawless communications experience. Spark’s focus on storytelling and creating engaging and compelling content resonated clearly with what we wanted to achieve. Already the team has developed really high-quality content to support our office launch – a future of work report which is changing mindsets and getting us on-message coverage in Europe and UAE in business, technology and vertical media – with over 200 pieces so far and counting, including top tier hits in City AM, Sunday Express, Le Parisien and Marie Claire.”

Never has hybrid working been more significant to our future economy. Ensuring workers have the right technology is critical, not only for business success, but also to ensure equality and ultimately prevent discrimination. We are excited to be working with Poly to ensure it is seen as a thought leader and hybrid working enabler.