Spark Communications wins UK PR brief with data solutions company Sagacity

We’re pleased to announce that we’ve been appointed by Sagacity to manage its UK PR programme. Headquartered in the UK, Sagacity is a data solutions provider which helps clients solve complex business challenges, reduce bad debt, increase margins, and optimise value. It works with major businesses including Thames Water, United Utilities, TalkTalk, O2, E.ON – providing platform solutions and bespoke services that operationalise data and extract business insights.

We will be developing creative campaigns and written content, helping the company define its PR and content strategy and executing UK media relations. Core objectives will include: building Sagacity’s brand awareness; developing stories that resonate with target vertical audiences in water, energy, telecoms, housing and financial services; and creating content that can be used beyond PR to support business growth, generate leads and attract investment.

Anita Dougall, CEO and Founder at Sagacity, commented, “To continue to build momentum and grow the business, we need to strengthen our brand recognition beyond our current sphere of influence. From our very first conversations, we could see the Spark team has a very similar ethos when it comes to client service and a straight down the line way of communicating. They understood our business right off the bat and have demonstrated their expertise in storytelling, content writing, and media relations. We’re looking forward to working together with Spark to expand our message, develop compelling stories and grow our brand recognition.”

Big data and analytics are currently huge topics-of-interest in the media, and areas we have very strong experience and interest in, so Sagacity is a great fit for us. Their approach also aligns with how we work at Spark, prioritising partnership and idea sharing!