Spark Communications wins UK PR brief with payments innovator Marqeta
We’re excited to announce that we have won a UK PR brief with Marqeta, the global modern card issuing platform.The brief will see us work in partnership with Marqeta’s in-house team to define PR strategy, develop creative campaigns and execute media relations. The core objective is to position Marqeta as a thought leader and build its profile in Europe, while educating other FinTechs and traditional banks on the power of a modern card issuing platform. We will be taking a content-led approach to engaging C-level banking and financial services audiences.
Headquartered in California, USA, and with an office in London, Marqeta enables disruption by extracting the complexity of payments and allowing businesses to focus on what they do best: delivering first-rate customer experiences. Marqeta is enabling innovation by simplifying the payment process, helping to democratise card issuing by powering payments though a single, global, modern card issuing platform, that enables digital banks and FinTechs to quickly build and launch card programmes.
Vidya Peters, Marqeta’s Chief Marketing Officer, had the following to say: “We work with some of the most disruptive businesses in the US, including Square and Instacart, and since our European launch last year we’ve been accelerating our momentum. But in order to take the next step in Europe we needed to make a change, so we selected Spark to advise on and drive PR in the region. The team’s expertise in storytelling, content writing and media relations, will allow us to take that next step and elevate our message to business-level media. We’re looking forward to working with the team to help expand our presence in Europe.”