Getting a pizza of the (PR) action
Despite Domino’s announcing the cheeseburger pizza recently (which is clearly a step too far!), it is fair to say we are fans of pizza in the office. With that in mind, about 6 months ago we started Pizza Friday – our monthly company lunchtime meeting where we get pizzas in and as a team share ide...
Continue reading...
Hook, line, and sinker – How did Spark fare with Google’s phishing quiz?
Here at Spark Towers, we’re constantly responding to the latest cyber-security news. Whether it’s helping a client educate the market on how to deal with IoT vulnerabilities, providing insight from a spokesperson to the latest government stats, or hijacking a story about a new type of threat,...
Continue reading...
The vegan sausage roll shows Greggs is an astute PR machine…not just a baker
Greggs is a business tapping into the public mood, one that knows how to make itself relevant and interesting by tapping into current trends and creating opportunities to promote itself in a positive light. Recently, Greggs has once again been able to show it has an ear to the ground and executed a...
Continue reading...
Blade Runner Schmade Runner: What can tech PR learn from 2019 in the movies?
One thing PR loves is a good anniversary: if your technology chimes with viewers of, say, Back To The Future or Iron Man, then when it’s 10, 20 or 30 years since those films were released – or we hit the date they were set – you have a perfect opportunity to grab the public’s imagination. For in...
Continue reading...
My first three months of tech PR agency life
It’s safe to say that the only thing I really knew for sure after leaving University was that I wanted writing to be a big part of my career. Of course, at that time, I wasn’t quite ready to figure out what that career was going to be. I did a ski season, bartended, had a couple false starts in inte...
Continue reading...