A Midsummer Night’s Dreamland – the Spark Summer Day Out 2019

There are a host of reasons why Spark has an annual summer day out. There’s the chance to get out of the office and take a break from the 9 to 5. The chance to bond over food and drinks. The chance to do something out of the ordinary and give people an experience they haven’t had before. The chance...

Q&A with Thea Jacobs, The Sun on Sunday

For our latest journalist Q&A, we caught up with Thea Jacobs at The Sun on Sunday.

How did you get into journalism? My Dad’s a journalist, which sparked my interest in the career path from a really young age – although, for a while, it was a toss-up between journalism and becoming a vet! Then I...

20 things I have learnt over 20 years in PR – Part 2

So, to continue on from my last post on what I have learnt over the past 20 years, below is the second instalment. The focus for these next 10 is on what is critical to success in PR, with an emphasis on getting the basics right, such as attention to detail and reporting.

11) You shouldn’t be...

20 things I have learnt over 20 years in PR – Part 1

As we celebrate 20 years of Spark, I thought it might be interesting to write about what I have learnt over the last two decades in tech PR. Starting my career in the last century(!) in 1999, I remember the fear, then the damp squib that was Y2K, then the subsequent downturn/bubble bursting. My PR c...

Why I started Spark 20 years ago and musings on building a successful tech PR agency

Starting an agency is one of the most exciting things you can do. I’d just turned 25 so was too naïve to find a downside, if it didn’t work out then I knew I’d get another job – especially as we were just about to reach the peak of the dotcom boom and tech PR people were in extremely high demand!