First World PR Problems

I’ve been working in technology PR for quite a while now (I could say I have got the grey hairs to match, but I’ll blame that on my young children), and each working day continues to be different from the next. However, many of the problems or dilemmas we face as PRs remain the same. With that in m...

Q&A with Nick Booth part 2

Here is part two of our Q&A with freelance tech writer, Nick Booth, to get his thoughts on journalism and PR.

If you missed part one it can be found here.

Q&A with Nick Booth part 1

We caught up with freelance writer, Nick Booth, to get his take on the world of journalism and PR. Nick currently contributes to the likes of the Daily Mail, CIO Magazine, TechTarget, IoT Now and CityAM. Here is part one of our video Q&A, with part two to follow later this week.

Getting more bang for your PESO

In the pre-content marketing age, our experience of paid media in b2b tech PR was largely a ‘colour separation’ fee which meant your press release would be published. Now, the lines between advertising, PR and marketing are dissolving rapidly. The Venn Diagram may eventually become a blob under th...

In the not-so-bleak Midwinter: Making (and surviving) the Spark Christmas party

One Christmas tradition that Spark is always very keen to keep is the office Christmas party. Having worked at a number of places over the decades, I’m well aware that an office Christmas party doesn’t equal automatic joy and happiness for everyone involved. In an ideal world, it would look like t...