April Fool’s Day 2018 – the best (and worst) trolling on display

April Fool’s Day is a time-honoured tradition, a chance for us to show our lighter sides with some good old-fashioned trolling. Yet where once the occasion was marked with a few fake stories in the media (underfloor heating at the beach being a personal favourite), now organisations of all shapes...

Company update - March 2018

With the clocks now adjusted for Spring and British Summer Time, it seemed as good a time as ever to give a bit of a Spark company update.

Over the last year in addition to Ivalua we have won MuleSoft, one of the biggest tech IPOs of 2017; Comparex a cloud computing specialist that works with...

Why a successful PR programme is dependent on talking about trends

I was at The Pistoia Alliance European Conference in London a couple of weeks ago. For anyone in IT who wants to understand the challenges the pharmaceutical industry faces and how technology can help address them it’s a very interesting day – and I’d encourage more IT companies to join the Pisto...

Spark Communications appointed to raise Ivalua's profile and thought-leadership in the UK

We are pleased to announce that we have won a UK PR brief with Ivalua. The company is a global leader in cloud Spend Management solutions and works with more than 250 leading companies worldwide, including the likes of Michelin, Credit Suisse, Whirlpool, Sagemcom, Swissport, and Orange.

Compani...

Spark's 'five point PR plan' for 2018 and beyond

Whether it's a personal goal or something you've given up for lent, there's nothing better to motivate yourself than a good old-fashioned resolution. We've taken up a few of our own here at a Spark, but it's not all chocolate bans and gym classes; We've put our PR hive-mind to work, and come up with...