PR: Turning a negative into a positive
The ‘selfie bench’ is now a thing. Last month a local council managed to turn a pretty fundamental foul-up into a massive publicity generator. Fans of the popular seafront at Porthcawl were left flummoxed when the Council installed two benches facing toward the road rather than toward the scenic oc...
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Why the pursuit of progress isn’t always innovative
Over the last few decades, progress in the IT sector has been driven primarily by Moore’s Law: which states that overall computing power would double roughly every one and a half years and the cost drop. Indeed, 50 years later this has held true – to the point that modern computing chips now have so...
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PR Bots: Is AI After Our Jobs?
As we edge closer to a science fiction future of robots and artificial intelligence, the question on everyone’s lips has been: what will this mean for us mere mortals? Google’s developed AI recently beat the world champion at GO – a feat many thought would be far beyond the technology as it requir...
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The Internet of Things: What do journalists want to hear?
Every single member of our team at Spark interacts with the press on a regular basis, so forming long-term relationships with journalists plays a crucial role in the results we achieve for clients. I particularly enjoy taking the opportunity to catch up face-to-face, and last week was lucky enough t...
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Making Sense of PR Speak – Part II
Last year, Alex wrote about the abundance of jargon that seems to find its way into considerable amounts of PR copy – with B2B PR being particularly afflicted by the jargon curse. With 2016 now firmly established, this is a good time to revisit the topic and have a look at some of the current phra...
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