Engaging influencers is the key to avoiding content shock

This post does a great job of explaining content shock, why it exists and why you should ensure you are prioritising quality of engagement rather than quantity.

In PR, the level of engagement with content is tested in real-time.  We speak to our target audience and get their feedback.  ‘Hi journ...

What broadcast and online video can do for your brand

We can all remember at least one TV appearance that has gone horribly wrong. Paxman repeating the same question to an increasingly awkward Michael Howard. From the fictitious meltdown of Frank Underwood to the all-too-real Anderson and the Bee Gees, we all cringe at the idea of being embarrass...

PR: Turning a negative into a positive

The ‘selfie bench’ is now a thing. Last month a local council managed to turn a pretty fundamental foul-up into a massive publicity generator. Fans of the popular seafront at Porthcawl were left flummoxed when the Council installed two benches facing toward the road rather than toward the scenic oc...

Why the pursuit of progress isn’t always innovative

Over the last few decades, progress in the IT sector has been driven primarily by Moore’s Law: which states that overall computing power would double roughly every one and a half years and the cost drop. Indeed, 50 years later this has held true – to the point that modern computing chips now have so...