Clearing The Air: Why Japan Is Lifting The Lid On Simpler Language

Clearing The Air: Why Japan Is Lifting The Lid On Simpler Language

In PR, we’re (ideally) taught early on that clarity is everything. In that light, the announcement by Japanese toilet seat manufacturers that they’re standardising control icon, which has been seen in some quarters as an amusing...

The Proof of the Pudding: how Spark won GMC Software

We’ve just won a new client GMC Software after a trial project. We’ll be running UK PR and supporting the rest of Europe with content, helping the company to move into new markets and target different stakeholders. With more than 1,600 clients worldwide, GMC is leading the charge in ensuring busin...

Sex, alcohol and chocolate – the key to PR success?

Working in B2B technology PR it’s fair to say that some of the news we talk about – although important – isn’t necessarily hugely sexy. Thus, sometimes we must be quite creative in how we help our clients get the best exposure possible. We recently had a huge amount of success for our client iPass w...

Top tips for avoiding meeting mayhem

It might not be the most glamorous or exciting aspect of the job, but one of the many things I’ve noticed over the years that I’ve been working in tech PR is that we end up in a lot of meetings and conference calls. These are of course a vital part of the job; without them, we’d most likely be runni...

Summer day out – Laser Quest and Electric Barge

As the autumn leaves start falling, I thought it would be a good time to reflect on the Spark highlight of the summer - our annual day out.

The day started with a trip to Star Command Laser Tag in Whitechapel - as the name suggests a spaceship-themed game with laser guns. I would like to report...