The Internet of Things: What do journalists want to hear?

Every single member of our team at Spark interacts with the press on a regular basis, so forming long-term relationships with journalists plays a crucial role in the results we achieve for clients. I particularly enjoy taking the opportunity to catch up face-to-face, and last week was lucky enough t...

Making Sense of PR Speak – Part II

Last year, Alex wrote about the abundance of jargon that seems to find its way into considerable amounts of PR copy – with B2B PR being particularly afflicted by the jargon curse. With 2016 now firmly established, this is a good time to revisit the topic and have a look at some of the current phra...

PR across borders: Are we all on the same page?

Over the past few years, I’ve had the opportunity to work alongside PR agencies from around the world for my clients. As you’d expect, this always involves plenty of the day-to-day humdrum of co-ordinating a PR account across international borders – the conference calls, meetings, reports and the li...

Guest Post: Announcing the Sixth Annual Constellation SuperNova Awards

The SuperNova Awards honor leaders that demonstrate excellence in the application and adoption of new and emerging technologies. 

In its sixth year, the Constellation SuperNova Awards will recognize nine individuals who demonstrate true leadership in digital business through their application o...

To ping, or not to ping? That is the question

I suspect I’m not alone in occasionally wondering what the world of work was like before the advent of email. It’s strange to think that in the grand scheme of things, it wasn’t that long ago at all that email didn’t exist, so there are likely a lot of people out there who remember first-hand what...