Hello? Good PR is collaborative, not inauthentic

It recently emerged that Adele is no longer allowed to tweet without first running her tweets by her management team as a precaution against using Twitter while drunk. This got me thinking more generally about some of the key benefits of having outside help. Whether your customers are consumers (l...

Interview with Banking Technology's Elliott Holley

I recently caught up with Banking Technology's Senior Staff Writer, Elliott Holley, to ask him a few questions about the publication and how PRs can work with him. 

In your own words, what is the purpose of Banking Technology and how do you see the title evolving in the next five years?

B...

Being the TalkTalk of the town… for all the wrong reasons

The old mantra of “all publicity is good publicity” has been proven to be wrong on countless occasions – bad publicity can sometimes be just that: bad. Yet what can make bad news even worse is if it’s handled poorly after the fact. While customers can often be forgiving of mistakes, they aren’t so g...

Emulating the Ad Men can help

Anyone in consumer PR would have been delighted to see the recent headline from PR Week ‘Ad industry is ‘running scared’ from PR.’  This was said by the guy that created the John Lewis Christmas ads so I’d be confident that whatever he is scared of is pretty impressive!

He had a few criticisms t...

5 more useful mobile apps for tech PR

To coincide with me getting an iPhone 6s this week, I decided it was time to revisit the topic of mobile apps that can help you in tech PR.  My last post on the topic can be found here, which coincidentally was the last time I upgraded my phone, so expect my next mobile apps blog post in about 18...