You don’t have to spend big to make a big PR impact in IT security

It’s simple at Spark: we find, develop and share stories. I was lured across to tech PR from a full-time journalism role because a tech PR agency is just as involved in the news as any of the national newsrooms I have ever worked a shift at. When explaining our industry to my Nan, I tell her we’re j...

Give your PR content a spring clean

Coverage volume in target media is only one box ticked in our list of what makes a good PR programme, communicating the client’s message is also very important to us at Spark and we spend a lot of effort educating ourselves on our clients’ business and developing stories that do just that.  We are p...

Placing News Hijacking in the Tech PR Budget – Part 2: Being a Web Explorer

Welcome back! In the last blog, we began looking at how to make the most of a news hijack. Once you know what’s happening, and what your client can say, you can begin to turn that into scorching coverage:

Explore the angles

For PR to work, it has to offer something to the journalist, as well as...

Placing News Hijacking in the Tech PR Budget – Part 1: The Knowledge

As an agency, one of the things Spark has prided ourselves on is our ability to hijack the news; i.e. spot a breaking news story and make sure that our client’s message is front-and-centre in all relevant coverage. For instance, a security client could hijack new threats or major breaches; a dat...

Top 5 Client PR Traits

Last week, we ran through some of the traits that successful tech PR pros need, but how about clients? The relationship between PR agency and client, be it a quick fling for a project or a marching down the aisle long-term retainer, is a two-way thing.

The best clients, and so those that are most...