Part 1 – Has Tech PR really changed that much in twenty years?

This blog post about PR in the ‘90s brought back memories of sitting on the floor frantically stuffing 150+ press releases into envelopes in time for the last post.  Without the wondrous tools that account executives now take for granted, making a clippings books involved learning scalpel skills t...

Hunting down tech PR feature opportunities

There are often times when clients don’t have any news themselves to discuss, but that shouldn’t be a barrier towards getting press coverage. Features are a crucial part of working a PR account and a great way to get a client’s message out.

Become a feature seeker

Our clients expect to appear in...

Getting a Rise: How to make the most of your PR at Infosec

Making an announcement, of any kind, at a major trade show is always a risky business, without the benefits of Tom Cruise. On the plus side, your prospective audience, both journalists, and potential customers, will be in one place and focused on the topic at hand – in Infosec’s case, security. On t...

You don’t have to spend big to make a big PR impact in IT security

It’s simple at Spark: we find, develop and share stories. I was lured across to tech PR from a full-time journalism role because a tech PR agency is just as involved in the news as any of the national newsrooms I have ever worked a shift at. When explaining our industry to my Nan, I tell her we’re j...

Give your PR content a spring clean

Coverage volume in target media is only one box ticked in our list of what makes a good PR programme, communicating the client’s message is also very important to us at Spark and we spend a lot of effort educating ourselves on our clients’ business and developing stories that do just that.  We are p...