PR 101: Know your audience

I remember once being with a group of my brother’s friends and making an off the cuff quip that did not go down very well at all – the resulting feeling was embarrassment and confusion, why had it gone so wrong? Afterwards, my brother turned to me (with a slightly despairing chuckle) and told me sim...

Top tips for penning a winning business technology byline (Part 2)

Last week, I outlined three of my top tips for writing a great byline that gets your spokespeople out there voicing your core messages in an engaging way. Here, I’ll outline three more to help you navigate the golden rules and ensure your article gets the publicity it deserves.

Make it factual

W...

Top tips for penning a winning business technology byline (Part 1)

It’s not all about press releases and news in technology PR; there’s a number of other tactics for securing the all-important coverage that keeps our clients in the public spotlight. One of the best ways of positioning a company as being packed full of the brightest and most pioneering minds in the...

How to avoid a stormy brainstorm

With PR campaigns I think it’s fair to say that most of the time what we do is fairly prescriptive, we receive news from a client about an upcoming product, service or event they’d like us to promote, we choose the best medium to convey the message and then target the most important influencers to e...

Broadening your horizons in Tech PR isn’t just a benefit – it’s Papal decree

When Pope Francis stated that climate change was mostly man-made in June, the response was swift from a lot of quarters. From those supporting the church’s commitment to the environment and tackling inequality, to those who found the statement anathema to their own political position, to those who...