Top tips for writing a winning press release

Writing is the bread and butter of PR. A normal week’s writing can range from drafting a quick quote, penning a 5,000 word whitepaper, jotting an opinion article, or of course, scribing a press release. The press release is certainly one of the most frequent writing tasks and is a much-maligned tool...

My Wearable and Me

I decided to buy an Apple Watch about a month ago and have had various people ask me what it is like and whether it is worth buying.

It is worth mentioning at this point that I am a bit of an early adopter, so I didn’t have a killer feature in mind, I just wanted the watch for no particular reason...

Making sense of PR speak

Recently the below graphic has been doing the rounds in media and PR circles, re-stoking some debate about PR jargon.

Whether you are working in PR in-house or agency side, you often can’t avoid falling into the jargon trap from time-to-time – that’s not to say it is right!  So with that in mind h...

PR 101: Know your audience

I remember once being with a group of my brother’s friends and making an off the cuff quip that did not go down very well at all – the resulting feeling was embarrassment and confusion, why had it gone so wrong? Afterwards, my brother turned to me (with a slightly despairing chuckle) and told me sim...

Top tips for penning a winning business technology byline (Part 2)

Last week, I outlined three of my top tips for writing a great byline that gets your spokespeople out there voicing your core messages in an engaging way. Here, I’ll outline three more to help you navigate the golden rules and ensure your article gets the publicity it deserves.

Make it factual

W...