By Dom

Getting a Rise: How to make the most of your PR at Infosec

Making an announcement, of any kind, at a major trade show is always a risky business, without the benefits of Tom Cruise. On the plus side, your prospective audience, both journalists, and potential customers, will be in one place and focused on the topic at hand – in Infosec’s case, security. On t...

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Give your PR content a spring clean

Coverage volume in target media is only one box ticked in our list of what makes a good PR programme, communicating the client’s message is also very important to us at Spark and we spend a lot of effort educating ourselves on our clients’ business and developing stories that do just that.  We are p...

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