Two sides to every story in the world of technology PR

One of the various things I’ve learned since starting out in technology PR is that there are many ways of telling the same story. Moreover, a core factor that determines our success in securing awe-inspiring coverage for our clients is having the ability to do so; telling their story to different...

Would you like the right to be forgotten?

Last week we saw Google defeated in the courts, as Mario Costeja Gonzalez won his ‘right to be forgotten’. Mr Gonzalez fought to make Google stop displaying a 16 year-old search result, which discussed the fact his house had been auctioned due to financial strife. Despite the fact Mr Gonzalez has...

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Former FT journalist, Tom Foremski, recently wrote a piece asking if PR can be automated? It’s a bit of a head-scratcher of an article that compares how the media industry ‘has been dragged kicking and screaming into the modern world and forced to adopt new media technologies (has it, has it rea...

“Innovation” – does it belong on toilet paper, or in PR?

As a high-flying PR superstar one of my occasional responsibilities, beyond the 5-star restaurant lunches, exclusive parties and celebrity endorsements, is making sure we have enough toilet paper in the office.

Yet during my most recent re-stocking, I noticed something on the side of the packet:...

PR: Sometimes it stands for Plate Rotation

A few times in the last couple of months graduates looking to get into or starting in PR have asked me what is the best bit of advice I could give them. There are few better analogies for PR agency life then plate spinning. Though both fun and challenging, something I learned on my first week at wor...