Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are the recent highlights:
Coverage Cup 31/10/2025
It’s been another exciting few weeks of coverage – starting with a huge hit in Bloomberg for our PacBio team. We landed the coverage with a quick-footed news hijack about a breakthrough on Huntington’s disease, securing an interview exploring the future of gene therapy.
We have also been busy supporting clients across a number of events. The Camunda team secured coverage in Forbes, Computer Weekly, Techzine, TechStrong.ai and MES Computing for the client’s US event, outlining the growing importance of agentic enterprise automation. Meanwhile, our Harness team secured coverage for its {unscripted} event in ZDNet, with an article explaining how to maximise AI’s impact on software development, as well as articles in The Register and The Stack. The Cloudera team also secured Computer Weekly coverage for the Evolve London event, launching research laying bare data quality issues that are holding back AI at the show.
Several teams news hijacked the approaching end of support for Windows 10. Panaseer and Nexthink outlined the risks facing businesses slow to upgrade, securing news-hijack commentary in Infosecurity Magazine and Digit.FYI. Our Nexthink team pitched a media alert warning about the risk that migrating to Windows 11 could disrupt productivity – securing an interview with Computer Weekly. Infinigate rounded out the conversation, contributing to a MicroScope feature on supporting partners through Windows 11 migration.
We have been pitching some interesting research recently, too. CIISec’s State of the Profession report secured hits in both Infosecurity Magazine and Professional Security, unpacking the ongoing budget pressures and recruitment challenges in the cybersecurity space. Nexthink’s latest DEX report also made waves in BetaNews, quantifying the hundreds of thousands of hours lost to IT inefficiencies each year – a timely reminder of the cost of poor digital experiences.
Our clients have also been sharing some interesting AI thought leadership with several clients. After a proactive pitch, the Harness team secured a CEO interview in diginomica on building trustworthy AI through better knowledge graphs. SentinelOne landed feature coverage in IT Pro on the benefits and drawbacks of AI coding tools, while Cloudera secured byline coverage in Verdict on the importance of AI governance. And finally, the Onnec team placed a TechRadar Pro byline on designing AI-ready infrastructure through holistic data centre planning.
Explore the latest coverage by checking out the links to the right!