Beware what you tweet

Last week, the journalists and PRs on Twitter were abuzz after games publisher Take2 parted company with public relations firm The Redner Group following an ill-thought tweet from its founder: http://bbc.in/mF6jEj.

As someone who has worked in PR for over 11 years (yes that long!) it did get me...

How NOT to do media interviews

BlackBerry’s chief exec, Mike Lazaridis who stormed out of a BBC interview following ‘inappropriate’ questioning recently fuelled major debate amongst the journalist, blogger and PR community. Twitter was inundated with peoples’ views on this high-profile media mishap, with blogs quickly emerging so...

If you are to engage, engage meaningfully

I recently had the joy of dealing with BSKYB over a fault with my phone line. Let's just say their customer services folk haven't covered themselves in glory. I mean you'd think if someone booked an appointment with BT they'd bother to actually tell BT they've booked it....in fact how can you book a...

Hello world!

Welcome to our new website.  As much as we love to talk about ourselves and why we are different to other technology PR agencies, we realise that not everyone has the time or inclination to read pages and pages of web text.  Especially now that blogging and tweeting means that everyone has become an...