By Alex

Where have all the print magazines gone?

That was the question I asked myself when we were giving the Spark magazine library a much needed clear out the other week.  With New Media Age ceasing as a print publication and a few months previous, the likes of Computer Weekly and Microscope also going purely online, it does seem like we have re...

Continue reading...
By Kewal

Phone Fear

Those of you that know me might be saying “oh no not this old rant again…” but a couple of comments on Twitter and a posting on LinkedIn made me think about the age old discussion about PRs not using the phone. It was interesting to see that most people still thought phone-based communication is ess...

Continue reading...

Mix-it-up

As a ‘has been’ / wannabe DJ, the concept of mixing is firmly embedded in my psyche – switching from one tune to another by controlling the pace and rhythm of each individual track (http://tiny.cc/x0jlo - pretty good basic explanation).

I’m sure that like me, most people have accidently applied...

Continue reading...
By Ana

Vocal few or silent majority?

Sorry to continue the topic of customer service but lets face it who hasn’t had a bad experience and felt the need to shout about it. Just recently Ticketmaster messed up what was meant to be a special present for a close friend. They rectified the situation after I sent a harshly worded email, foll...

Continue reading...
By Alex

Beware what you tweet

Last week, the journalists and PRs on Twitter were abuzz after games publisher Take2 parted company with public relations firm The Redner Group following an ill-thought tweet from its founder: http://bbc.in/mF6jEj.

As someone who has worked in PR for over 11 years (yes that long!) it did get me...

Continue reading...