Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are the recent highlights:
Coverage Cup 20/02/2025
We’ve been flying high in recent weeks – not least our Vectra AI team, who secured coverage as part of a careers feature in The Sun themed around space tech. After putting together a compelling pitch, the journalist pivoted away from space to focus on the growing importance of STEM skills and highlighted Vectra’s scholarship scheme on AI and cybersecurity.
Elsewhere we were also helping our clients to comment on the decision about Heathrow Airport’s new runway. Bentley IPA were urging the government to “…measure twice, cut once” across the planning and delivery phases, achieving coverage in key title, New Civil Engineer.
The latest developments in AI continue to be a hot topic. Hexaware analysed how to overcome the initial lack of transparency in large language models (LLMs) in a BetaNews Q&A. While Couchbase examined how small language models (SLMs) can enable AI on mobile and edge devices in a TechMonitor feature. WalkMe’s comments predicting the rise of specialised AI models also appeared in TechInformed.
Our clients have also been highlighting the security threats presented by AI. IT Pro ran a story featuring comments from Vectra that warned bad actors may be able to use LLMs to deploy malicious AI agents capable of launching autonomous end-to-end attack. Meanwhile Imperva drove home the need for API observability as GenAI expands the API attack surface in a Security Week feature.
Research-led stories have been another strong coverage driver in recent weeks. Camunda’s report on the State of Process Orchestration and Automation secured widespread coverage in IT and vertical media, including stories in ZDNet, TechRadar Pro, Intelligent CIO and Life Insurance International. Meanwhile, Quadient’s consumer research highlighting the enduring value of physical mail and analysing businesses’ digital communications also reached a wide spread of verticals, hitting Customer Experience Magazine, Post & Parcel, and FM Industry.
It has also been a busy couple of weeks for the life sciences team. Phesi’s annual most-studied diseases report was covered in many publications, including Drug Discovery World, Medicine Maker, Laboratory News and Today’s Clinical Lab. Meanwhile, an interview with Phesi’s founder was published in Clinical Trials Vanguard, discussing how AI and data analytics can mitigate the risks of rising phase II attrition rates in clinical development.