Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are some of our previous highlights:
Coverage Cup 15/11/2023
Welcome back to another Coverage Cup round-up. The Dynatrace team is kicking things off this week, with coverage in Raconteur on how businesses can stay on the right side of AI law. The team moved quickly to share comment warning that Chat GPT hasn’t been designed to distinguish fact from fiction, and advising how businesses can ensure data is as reliable as possible. The Dynatrace team also secured various media interviews at its UK Innovate event, including a customer briefing with IT Pro and a CEO briefing with diginomica.
As always, we have been keeping a close eye on the news – ready to jump on the latest and greatest developments in the tech space. This week saw the Couchbase team news highjack Gartner’s latest IT spending forecast, which predicted that GenAI impacts will not be felt until 2025. The team was quick off the mark in drafting a response – landing coverage in Channel Eye. Meanwhile, Sagacity scored a hit in Talking Retail for a news hijack on GFK’s customer confidence index, sharing an expert comment warning that retailers need to take an increasingly granular view, rather than focusing on overarching trends.
Meanwhile, the Vectra team secured coverage in Infosecurity, with a byline warning about the risk of analyst burnout. Elsewhere, the WalkMe team’s article about how to overcome ‘software paralysis’ was published by Intelligent CIO Europe.
On life sciences, the Phesi team came in strong with news of a free service identifying zombie trials across Outsourcing Pharma and Drug Discovery World. Elsewhere, off the back of a media alert on the Genomics England Research Summit, the PacBio team was able to secure a write up in Laboratory News, as well as a Q&A in Healthcare Digital covering the latest in rare disease diagnosis pathways and genomics technologies.
Be sure to check out the links on the right to read more on our latest client coverage!