Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are some of our previous highlights:
Coverage Cup 08/08/2024
With summer in full swing, our Coverage Cup contest has been sizzling in recent weeks. Where else to start than the massive CrowdStrike IT outage that caused huge disruption across the world? Our CTS team managed to cut through the noise with a quote outlining the costly recovery phase businesses and public organisations will face, securing coverage in the Evening Standard.
This wasn’t our only successful news hijack, as our WalkMe and Couchbase teams jumped on the latest Gartner Spend Report to score coverage in The Stack and Microscope. The report was a great hook to use for pitching insight from WalkMe on the importance of getting ROI from digital investments, and Couchbase comments on the role data centres are playing in enabling Generative AI activity.
Stories around AI have been a key coverage driver recently. The WalkMe team’s research revealing employees’ struggles with AI secured coverage in Digitalisation World and TechRound. While NetDocuments explored the influence of AI in the legal sector, landing an opinion piece in AI Business and commentary in TechRound focusing on World AI Day.
We’ve also been making waves with some big cybersecurity stories. First off, we secured coverage in Infosecurity with an IT leaders report from CTS that revealed nine-in-ten IT leaders think the risk and severity of cyberattacks has increased over the past year. Meanwhile, Tech Informed featured Dynatrace in a piece outlining how observability can secure organisation’s cloud applications. Hot on their heels, Huntsman Security picked up coverage in Private Banker International with comment emphasising how AI is being deployed to detect unusual activity in networks to identify threats.
As well as thought leadership, we’ve been sharing news from clients. Ivalua’s customer story with freight wagon rental leader, Ermewa, was covered by Procurement Magazine, IT Supply Chain and Supply Chain IT. And Cloudera’s Observability Premium service expansion was covered in a Computer Weekly Developer Network blog post.
Over on the life sciences side, Elsevier released a report exploring how 300 corporate researchers in industries including pharmaceuticals, life sciences, and chemicals feel about AI and what their concerns are. The team secured a number of interviews, as well as coverage in European Pharmaceutical Review, Manufacturing Chemist and Technology Networks.
Elsewhere, Phesi’s data analysis on the most-studied diseases scored coverage in European Medical Journal, Clinical Trial Vanguard, PM Live and Today’s Clinical Lab.
Lastly, the Pistoia Alliance team secured an opinion piece on how automation can improve clinical trial investigator site selection in key US title Clinical Leader.
Check out the links on the right to read more about the latest coverage.