Spark Communications wins US and UK PR brief with Camunda

We’re excited to announce that Camunda, the leader in process orchestration, has appointed Spark to manage its US and UK PR programme.

Headquartered in Berlin, Camunda enables organisations to orchestrate processes across, people, systems and devices to continuously overcome complexity and increase efficiency. Using a common visual platform, Camunda enables seamless collaboration between business and IT teams to design, automate and improve end-to-end processes. Today, hundreds of enterprises such as Atlassian, ING and Vodafone orchestrate business-critical processes with Camunda to accelerate their digital transformations.

A core objective of the PR programme will be to educate the market on the importance of process orchestration, as organisations automate more and more of their business processes. A key part of the brief is to help elevate Camunda’s messaging to drive engagement with the c-suite. The programme will focus on media relations and thought leadership activity targeting the business, enterprise IT and vertical media.

Anna Schroth, Principal Corporate Communications Manager at Camunda, commented: “As we look to cement ourselves as the category leader in process orchestration, we wanted to take our PR programme to the next level. Spark showed they really understood our vison and impressed us with their results orientated approach. We look forward to working with the team to elevate our story in the US and UK markets.”

We’re really excited to be working with Camunda, as it is at the heart of solving the business and IT challenges facing organisations today. For all the buzz surrounding AI and automation, process orchestration is essential if organisations are to realise value from those investments. We cannot wait to start showcasing the real-world benefits of the Camunda platform.