Spark Communications wins UK and EMEA PR brief with Cloudera

We are excited to announce that we have been appointed by Cloudera to manage its UK PR programme and EMEA hub function.

Cloudera helps companies do more with their data by enabling to build their data-driven future by getting data - no matter where it resides - into the hands of those that need it. The company is headquartered in Santa Clara, at the heart of Silicon Valley, and has offices around the globe and works with many of the world’s leading brands to help solve their data management challenges. The Cloudera Data Platform (CDP) is empowering organisations to transform complex data anywhere into actionable insights faster and easier.

A core objective of the UK PR programme will be to drive media relations and thought leadership activity, showcasing how CDP can help organisations drive greater value from their on-premise and cloud data. Acting as the EMEA hub, Spark will be developing creative campaigns and content to support Cloudera’s other partner agencies in the region. In addition, Spark will be developing case studies to support Cloudera’s customer advocacy programme in EMEA.

Christoph Weissthaner, Director of Communications EMEA at Cloudera, commented: “During the pitch process, the Spark team demonstrated a great understanding of our business and technology. Alongside having strong media relationships, Spark has proven experience as a hub agency working across cultures, countries, and time zones. This expertise will be invaluable as we continue to raise brand awareness and expand our customer footprint in the UK and EMEA.”

We are really excited to be working with Cloudera, as they are undoubtedly one of the leaders in the data management space. Businesses continue to capture a huge variety and volume of data, but the challenge many face is being able to make this data actionable. We look forward to helping develop PR content that drives thought leadership and showcases the real-world benefits of Cloudera’s platform.