Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are the recent highlights:

Coverage Cup 28/03/2025

We’re starting this week’s Coverage Cup round-up in the French capital.

After inviting journalists to the annual Ivalua NOW 2025 event, we were present to host interviews with Ivalua’s senior team and customers, including Bulgari, Deloitte, and Hiscox, to discuss all things AI, supply chain resilience, and women in procurement. We secured some great pieces, with more to follow, including an article in CPO Strategy about challenges facing the procurement sector and in Tech Informed on how AI can drive procurement decision-making.

It's also been a busy couple of weeks for our life sciences team. The Elsevier crew was busy pitching a significant product launch – ScienceDirect AI. Their efforts landed a range of interview and product demo coverage, including in Drug Discovery World and Chemical Engineer, which highlighted how the tool helps researchers cut literature research time by up to 50%. The team’s sharp media relations skills paid off, securing even more visibility with additional coverage in Research Information. Meanwhile, over at PacBio, the team placed coverage in BioScience Today for a Radboud University research paper. They also scored a tier 1 win in Drug Discovery World, spotlighting a new study on analysing the most complex regions of the human genome.

Research-led coverage has also been a major coverage driver. HP Wolf Security released its Threat Detection Report and, thanks to the team’s strategic media outreach, secured widespread coverage with top tier publications like Security Week, Infosecurity Magazine and TechRadar Pro. Meanwhile, Red Canary’s latest research was a hit on both sides of the Atlantic, landing coverage in SC Media UK, BetaNews, and VMBlog.com. The team took it a step further, scoring an exclusive interview with Security Boulevard to dive deeper into the report’s key findings.

We’ve also been securing several interviews over the past few weeks; Cloudera led the charge, discussing the evolving opportunities presented by synthetic data with IT Pro. The team seized a timely journalist request for expert explanation of the new topic, positioning the company’s CTO EMEA as a go-to voice on this emerging trend. Nexthink kept the momentum going, sharing insights on DEX in a Q&A with News in the Channel – further strengthening their presence as a leader in the digital employee experience space.

Finally, on the thought leadership front, Sagacity’s article about gamification in the insurance industry was published by Insurance Edge. Meanwhile, Nexthink landed a great piece in TechRadar Pro explaining how low-code automation solutions help end-user computing teams focus on high-value tasks.