Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are some of our previous highlights:

Coverage Cup 01/11/2023

We kick off the latest edition of Coverage Cup with some excellent results from the CIISec team. The news that the CIISec CyberEPQ – the UK’s first Extended Project Qualification in Cyber Security – has landed further government funding was featured in Computer Weekly, Infosecurity and CSO. The team seized more success with CIISec’s annual members survey, which this year has identified one in five cybersecurity professionals working excessive hours and one in three have admitted to losing sleep over cyberattack concerns. These efforts were rewarded with a flurry of coverage in IT Pro, Infosecurity, DIGIT.FYI, BetaNews and Professional Security.

The Secureworks team have also been pitching a ‘State of Threat’ report to the enterprise tech press, warning that ransomware attacks are being executed in record numbers. The research was picked up by The Register, Cyber Magazine and Computer Weekly, in addition to 15 of TechDay’s network of sites.

Elsewhere in the tech press, Ivalua appeared in TechRadar Pro outlining the importance of digitising procurement processes. Hexaware’s latest bylined article on migrating enterprise data to the cloud was published by BetaNews. Finally, Onnec’s deep dive on the impact of AI on data centre infrastructure featured in Data Center Dynamics.

As ever, we’ve also been quick to jump on breaking news stories on behalf of our clients. The Dynatrace team responded to news that a software error led to Jersey’s gas supply being cut off, with comment in TechRadar Pro on the need for cloud-based observability systems. Elsewhere, our CYPHER team secured inclusion in Further Education News on the back of the Labour Party Conference, moving quickly to share comment on the power of supporting curricula through personalised approaches.

The CYPHER team were also busy pitching a media alert on neurodivergent workforces, resulting in an article in HR Director and an extended Q&A in Business Leader. Over on the life sciences, PacBio saw a new Q&A published in AZO Life Sciences, with the piece taking a deep dive into PacBio’s genomic sequencing products and applications.

Check out the links on the right to read more on this week’s coverage.