In this final part of our three-part Client Perspectives series, we spoke with Claire Aspinall, Group Marketing Director at TXP, a digital transformation and technology consulting firm focused on helping mid-market organisations modernise through technology, data, and AI. In this instalment, Claire reflects on what makes a client and agency relationship work, why trust and…
read moreIn this second of a three-part Client Perspectives series, we spoke with Claire Aspinall, Group Marketing Director at TXP, a digital transformation and technology consulting firm focused on helping mid-market organisations modernise through technology, data, and AI. In this video, Claire explores the power of owned research and why PR sits at the core of…
read moreIn this first of a three-part Client Perspectives series, we spoke with Claire Aspinall, Group Marketing Director at TXP, a digital transformation and technology consulting firm focused on helping mid-market organisations modernise through technology, data, and AI. Formed after the merger of two separate businesses, TXP needed to launch a new brand with a clear,…
read moreContinuing our series of journalist video interviews, we spoke with Dr David Cox, a neuroscientist by background and a specialist health/medical journalist. David's work has featured in publications including New Scientist, the Telegraph, the BBC, the Guardian, NBC News, and WIRED. In this final part of our three-part video series, David takes us behind the…
read moreContinuing our series of journalist video interviews, we spoke with Dr David Cox, a neuroscientist by background and a specialist health/medical journalist. David's work has featured in publications including New Scientist, the Telegraph, the BBC, the Guardian, NBC News, and WIRED. In this second of a three-part video series, David shares why AI-generated pitches miss…
read moreContinuing our series of journalist video interviews, we spoke with Dr David Cox, a neuroscientist by background and a specialist health/medical journalist. David's work has featured in publications including New Scientist, the Telegraph, the BBC, the Guardian, NBC News, and WIRED. In this first of a three-part video series, David shares his single most valuable…
read moreContinuing our series of video interviews with journalists, we spoke with Jennifer Riggins, a freelance technology journalist whose work has featured in publications like The New Stack and LeadDev. Jennifer specialises in developer experience and platform engineering, covering anything that helps developers do their best work. In this final part of our three-part video series,…
read moreContinuing our series of video interviews with journalists, we spoke with Jennifer Riggins, a freelance technology journalist whose work has featured in publications like The New Stack and LeadDev. Jennifer specialises in developer experience and platform engineering, covering anything that helps developers do their best work. In this second of a three-part series, she shares…
read moreContinuing our series of video interviews with journalists, we spoke with Jennifer Riggins, a freelance technology journalist whose work has featured in publications like The New Stack and LeadDev. Jennifer specialises in developer experience and platform engineering, covering anything that helps developers do their best work. In this first of a three-part video series, she…
read moreContinuing our series of video interviews, we were joined by John Leonard, Research Director at Computing, one of the UK’s longest-running IT publications. In the final part of this three-part series, John shares his perspective on press trips, journalist-PR dynamics and what helps or hinders great storytelling. In this video, he discusses: - Why the…
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