In this final part of our three-part Client Perspectives series, we spoke with Claire Aspinall, Group Marketing Director at TXP, a digital transformation and technology consulting firm focused on helping mid-market organisations modernise through technology, data, and AI.

In this instalment, Claire reflects on what makes a client and agency relationship work, why trust and alignment matter more than anything, and where AI fits into modern B2B marketing.

In this video, she discusses:
– What separates a true strategic partner from a standard PR supplier
– The role of trust, alignment and communication in getting real value from PR
– Balancing the speed of AI with the human relationships that B2B marketing depends