Continuing our series of video interviews with journalists, we spoke with Jennifer Riggins, a freelance technology journalist whose work has featured in publications like The New Stack and LeadDev. Jennifer specialises in developer experience and platform engineering, covering anything that helps developers do their best work.

In this first of a three-part video series, she shares what actually makes a pitch resonate and offers an honest look at what good PR–journalist relationships look like from the other side of the inbox.
In this video, she discusses:

– Why journalists care about outcomes, not what the technology does
– How each journalist prefers to be contacted
– Making journalists, especially women in tech, feel safe and respected
– Why you should never automate that crucial first contact to AI