Spark Communications wins US and UK PR brief with Nexthink

We’re excited to announce that we’ve been appointed by Nexthink to manage its US and UK PR programme.

Nexthink is the leader in Digital Employee Experience (DEX) management and is focused on helping IT departments shape smart and productive workplaces, through a unique combination of real-time analytics, automation and employee feedback. Today, Nexthink enables its +1,200 customers, including the likes of Toyota, Honeywell and Philips, to provide better digital experience to more than 15 million employees.

A key goal of the PR programme is to support Nexthink’s next stage of growth and educate the market on why Digital Employee Experience is a boardroom priority. Through targeted media relations and thought leadership, focusing on business and enterprise IT media, Spark will showcase Nexthink’s expertise and demonstrate how its solutions boost productivity and enhance both employee and customer experience.

David Adelman, Global PR Lead at Nexthink, said: “We wanted a PR partner that had the expertise to elevate our story beyond just an IT narrative. Digital Employee Experience is no longer a ‘nice to have’ it is a business imperative. From day one, Spark grasped our proposition and has already translated this into some impressive media relations results.”

IT has traditionally been associated with bits and bytes, but Nexthink is challenging the status quo by making IT management more human-centric. There is huge storytelling potential here, both in terms of the company and the broader market segment. By focusing in on people and why experience needs to be measured we feel there is an opportunity for Nexthink to disrupt the market and continue on its growth trajectory.