Continuing our series of video interviews, we were joined by Nicholas Fearn, a freelance technology journalist who has written for the Financial Times, Business Insider and many other leading publications.
In this final part of our conversation, Nicholas shares practical advice for PR teams and vendors on how to work more effectively with journalists, what makes a pitch land, and where relationships can quickly break down.
In this video, he discusses:
1. Why most stories start with a journalist’s own interests, and how PR teams can add value when supporting those narratives
2. The importance of pitching the right person with a clear explanation of why a story matters
3. Why journalists prefer speaking to end users rather than salespeople, and how balance strengthens credibility
4. How professionalism, transparency and accessible press contacts shape long-term trust between media and brands