Continuing our series of video interviews, we spoke with Abby Proch, Executive Editor at Clinical Leader. In this final video of our three-part series, Abby explains what makes a strong pitch or guest article for Clinical Leader.

She outlines why practical, first-hand insights matter more than high-level statements, and why tailored outreach from PRs is far more effective than bulk emails. Abby also shares what she looks for from contributors, the importance of understanding a publication’s focus, and how to demonstrate you’ve done your homework.

You can watch Part I and Part II of this interview series here.