Our Work.

Campaigns that made things happen.

Tech

Who says a low-budget campaign can’t dominate the news cycle?

Tech

Can a podcast cut through in the noisy world of enterprise IT?

Tech

Can a creative campaign tactic help you stand out in a crowded space?

Cyber

Can LinkedIn help build authority as a cybersecurity thought leader?

Life Sciences

What does it take to put advanced genomics on the national agenda?

Tech

Can reframing an existing research report boost PR results?

Tech

How does an edtech newcomer break through and become a trusted voice?

Tech

Can a challenger voice shape the national conversation on cloud lock-in?

Tech

How do you make ‘disconnected data’ a story everyone wants to hear?

Cyber

Can academic research unlock doors to policy-level influence?

Tech

How do you turn happy customers into powerful advocates for your business?

Tech

Could a regional office launch become a national news story?

Cyber

How do you turn an invisible problem into a $1.5 billion acquisition?

The Coverage Cup.

Every week, Spark team members nominate stand-out pieces of coverage to win the Coverage Cup.

Recent Coverage Cup highlights include:

December 11th, 2025

SentinelOne research documenting how two members of state-sponsered Chinese hacking group, Salt Typhoon, learned their trade at Cisco’s network academy.

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December 8th, 2025

An interview with Red Canary’s CSO on how he founded the company, what makes a strong leader, and the current cyber threats.

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December 3rd, 2025

SentinelOne was included in the FT’s ‘AI in Practice’ report, explaining how the company’s own use of AI is reshaping the way its employees work.

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December 3rd, 2025

An interview with Sapio Sciences led to the company being included in the FT’s ‘AI in Practice’ report, looking at how AI is elevating human expertise in laboratories.

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November 24th, 2025

A news hijack placed SentinelOne’s China expert in a story covering MI5’s warnings to Westminster over the risk of Chinese espionage.

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November 24th, 2025

After securing ZDNet’s attendance at its World Tour event, Boomi’s CEO was featured in an article about optimising AI strategies.

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November 23rd, 2025

Research from Harness was included in the Fortune ‘Eye on AI’ newsletter, along with commentary from its field CTO, warning of the security risks shadow AI poses.

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November 12th, 2025

Cloudera’s research on gender imbalance in AI leadership was included in an article weighing risks and opportunities for women in the AI era.

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October 15th, 2025

Coverage of Boomi’s recent event, with the journalist including insights from customer sessions.

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October 10th, 2025

A news hijack for PacBio that resulted in an interview on Huntington’s and why it is such a complex disease.

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our services

  • Storyboarding & insights

    We create, review or refresh messaging, depending on what you need to achieve. Our storyboarding process simplifies, humanises and amplifies your message so people quickly understand why it matters and why they need to act now. The result is a communications framework that becomes the foundation for all campaigns and content.

    Includes: audience and insights review, storyboarding workshop, messaging framework, points of view, PR playbook

  • Campaigns that create urgency

    Data-driven campaigns are our bread and butter. Designed to surface the problem, prove the value of your solution, and compel your audience to take action.

    Includes: research-led campaigns, surveys, FOIs, launches

  • Always-on PR

    Proactive media relations that place you in the right conversations and right articles, all year round.

    Includes: media relations, news hijacking, proactive pitching, feature articles, byline programme, interviews

  • Content for PR, marketing & digital

    Creation of written and digital content across earned, owned and shared channels that is always right-first-time

    Includes: articles, reports, podcasts, eBooks, whitepapers, internal comms materials, web copy, video, infographics, social media management, sales copy

  • Global comms coordination

    Campaign coordination through our international partner network. We act as a global hub, defining the strategy, managing execution and ensuring consistency across regions.

    Includes: localisation of strategy and content, access to our partner network or linking into your existing network, one-off international projects or ongoing retainer work, providing you with a single point of contact

  • Message & media coaching

    Helping spokespeople communicate with clarity and confidence, whether in person or virtually.

    Includes: media training, coaching, crisis preparation, message rehearsal

  • Event visibility & media engagement

    From defining event themes and securing media attendance, to shaping what’s said, and what’s written about afterwards.

    Includes: planning and strategy for events/conferences, press attendance, speaker opportunities, hosting briefings

  • Measurement & reporting

    Clear, meaningful reports focused on the outcomes you want to see. From share of voice and coverage quality, to impact and campaign ROI.

    Includes: metrics dashboards and analysis, share of voice reports, highlights reports

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News & Views.

The latest ideas, opinions, and the occasional curveball, straight from the Spark team.

Baking with purpose: Spark’s Bake Off supports local food banks
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Baking with purpose: Spark’s Bake Off supports local food banks
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