Make your threat research stand out from the crowd

Threat research is typically thorough and very technical, which can make it difficult for a lay person to understand. Translating that complexity into a story that speaks to business is hard. Too often, great research goes unnoticed because the business impact and the ‘so what?’ gets lost in jargon....

Spark book review: Bankers Like Us by Leda Glyptis

Getting under the skin of our clients’ industries is absolutely crucial if we want to understand the issues their customers and prospects are facing.

As part of a research project with core banking fintech, SaaScada, we asked the question: “Have you ever felt that your bank is stuck in the past,...

What 2025 holds for PR – From AI, to the art of storytelling

With the festivities well and truly over and most of us back at our desks, it’s a good time to look to what the year ahead might bring for the PR industry. Here are some of the key trends we are likely to see:

Rise of the machine – AI is never far from anyone’s lips these days. While 2024 saw...

Cakes for a cause – Rounding up our 2024 Spark Bake Off

It’s been another smashing year in our annual Spark Bake Off contest. An incredible ten bakers have been fighting it out in recent months to impress our agency critics and battle their way to the grand final. The regular face-offs have been a great excuse to catch up with colleagues over a cake – an...

Standing out from the crowd - How to ensure annual tech predictions land great media coverage

In B2B tech PR and journalism, the end of the calendar year triggers a wave of expert predictions for the trends we’ll see over the next 12 months.

It’s a crowded market of technology vendors and service providers. Every one of them has an idea (or ten) of what the next 12 months might hold. The...