Cakes for a cause – Rounding up our 2024 Spark Bake Off

It’s been another smashing year in our annual Spark Bake Off contest. An incredible ten bakers have been fighting it out in recent months to impress our agency critics and battle their way to the grand final. The regular face-offs have been a great excuse to catch up with colleagues over a cake – an...

Standing out from the crowd - How to ensure annual tech predictions land great media coverage

In B2B tech PR and journalism, the end of the calendar year triggers a wave of expert predictions for the trends we’ll see over the next 12 months.

It’s a crowded market of technology vendors and service providers. Every one of them has an idea (or ten) of what the next 12 months might hold. The...

Going viral: Hitting the business media with our educational Mpox campaign

On 14th August 2024, the World Health Organization issued a Public Health Emergency of International Concern (PHEIC) for mpox – the virus formally known as monkeypox. Sound familiar? It should. Mpox was also labelled a PHEIC in July 2022 before the alert was downgraded in May 2023.

So why was the...

An interview with Cliff Saran, Technology Editor at Computer Weekly - Part 3

As part of our 25th birthday celebrations, we’ve sat down and recorded interviews with some of the journalists that we have worked with for over two decades. In the third of a three-part series, we speak to Cliff Saran, Technology Editor at Computer Weekly.

Cliff has been one of the industry’s mos...

Election-jacking – using PR to Raise the Alarm

As the US heads to the polls, the media is filled with coverage of US candidates’ latest utterings and campaign strategies . With so much going on around this massive election, one key topic has flown under the radar – security. Taking a step back, it’s been a significant year for global elections,...