By Tristan

Top tips for avoiding meeting mayhem

It might not be the most glamorous or exciting aspect of the job, but one of the many things I’ve noticed over the years that I’ve been working in tech PR is that we end up in a lot of meetings and conference calls. These are of course a vital part of the job; without them, we’d most likely be...

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By Ana

Summer day out – Laser Quest and Electric Barge

As the autumn leaves start falling, I thought it would be a good time to reflect on the Spark highlight of the summer - our annual day out.

The day started with a trip to Star Command Laser Tag in Whitechapel - as the name suggests a spaceship-themed game with laser guns. I would like to report...

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By Michelle

Journalism and the Great Robot Wars

Fans of late 90s TV may remember the superlative Robot Wars – now gracing our screens once again, over a decade after its first run ended. While the robots on the show haven’t changed (Sir Killalot is still badass), how the wider world perceives robots has completely transformed in that period....

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By Dom

Sticks and Stones: Where does the PR language barrier lie?

Most people realised that “sticks and stones may break my bones, but words can never hurt me” wasn’t really true by the time we finished school. For anyone who held on past that, a career in PR is a pretty good way of finally banishing any lingering thoughts you might have. Words such as “le...

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By Gus

Being the big fish in the big PR pond

The PRCA’s recent PR Census found that the UK PR industry is worth £12.9bn per year stemming from 83,000 PRs, a number that has risen by 21,000 since their last census in 2013. That rate of growth is staggering, and it stands to reason that as the pool gets larger the noise levels rise. In such a...

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