Spark Coverage Cup

Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark coverage cup vote.

The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?

While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.

Below are this fortnight’s highlights:

Coverage Cup 13/10/17

It was another well fought Coverage Cup contest based on client coverage from the last couple of weeks. The Servion team bid for the win with some brilliant video coverage on Compare the Cloud discussing blockchain, but they were quickly challenged by the Couchbase team who secured some great coverage off the back of the company’s recent European conference.

There was a Skype face-off between our remote workers as David from the Venafi team argued that broadcast interviews on Sky News and CNN International were both worthy winners of the cup. Whereas Tris from the Compuware team disputed this, presenting product coverage in The Register as more impressive. Elsewhere, the Persado team piped up with national coverage on The Telegraph, the first piece for our new client – and a smashing start to the account.

Finally, after opening up the tequila brought back from a recent staff holiday, the whole company conceded that although close, it was a case of both quality and quantity. As Lauren was working in the office we left the final Coverage Cup decision in her hands. But we’ll leave you to guess who was eventually presented with the cup.