Spark Coverage Cup
Media relations is at the heart of a successful campaign and our team take great pride in beating their colleagues to win the weekly Spark Coverage Cup vote.
The winning piece of coverage isn’t just about circulation or credibility. A great business national or broadcast piece doesn’t always beat trade coverage – outcomes are key. How effectively was the client’s message communicated? What was the engagement like? Did it result in leads?
While earned coverage is now only part of what we do, the impact of what we deliver is often why clients choose to work with us in the first place. It’s why 80% of our clients come through referral and why some of our clients have stayed with us for over ten years.
Below are the recent highlights:
Coverage Cup 23/04/2024
To kick things off, the Venafi team used the 10th anniversary of the Heartbleed vulnerability to develop a proactive pitch. This pitch focused on the fact quantum computing could result in further Heartbleed-style incidents. After some targeted pitching, the team secured an interview with Security Week and a byline opportunity for Infosecurity. They weren’t finished there – the team also achieved a great hit in Forbes after pitching a press release on Venafi’s new machine identity tool for cloud-native workloads.
Elsewhere, our life sciences team leveraged their expert media relations knowledge to achieve great results for PacBio’s new partnership with the Estonian Biobank. The news was covered by top tier pharma business and regulatory publication, Pink Sheet, following an interview opportunity Spark landed to discuss the project in greater detail. The release itself also secured coverage in Drug Discovery World, Digital Health, Lab News, Scientist Live and Manufacturing Chemist.
In the tech trades, the HP team secured hits with the likes of TechRadar Pro and IT Pro with research warning of a new malware campaign that can evade antivirus software. Elsewhere, the Panaseer team’s news hijack on the UK Cyber Breaches Survey secured coverage with Computer Weekly.
We’ve also seen some great interview coverage. Up first were the Ivalua team with a Tech Informed article, following a customer interview with construction engineering company ISG, regarding how it is using Ivalua’s procurement platform. The UK visit of one of Couchbase’s executives saw a briefing with a key channel journalist at MicroScope on how the channel is adapting to the new requirements for AI. And last but not least, Infinigate landed a briefing with CRN, discussing the future of digitalisation within the channel.
Read the stories in full by clicking on the links to the right.